menu

Best Buy’s Movie Mode App Connects Phones With Movie Screens

Best Buy’s Movie Mode App Connects Phones With Movie Screens
Advertising

The software leverages the third screen for social viewing, and further cements the brand's association with entertainment.

Paloma M. Vazquez
  • 11 june 2010

Best Buy and agency CP+B are launching Movie Mode. Users can text ‘minion’ to 332211 to download the app directly to their phone. Initially, the app will sync with the film Despicable Me, allowing users to access the translated commentary from the Minions during the film’s 3D end credits.  Users can also unlock exclusive content after the show.

The app is a great example of how a brand and entertainment property can use the ‘third screen’ to connect with consumers while social viewing – which refers to individuals accessing their social networks or related content while viewing a TV program or film. The app also got us thinking about Best Buy’s objectives for it, given that they won’t generate revenue from driving consumers to movie theaters. We suspect that Best Buy intends to further cement its perception as a source of entertainment – so that when the film hits DVDs, or when consumers need new home theater equipment on which to view those DVDs, Best Buy will be destination.

It would also be interesting to note what metrics Best Buy is tracking to demonstrate the app’s performance against their intended objectives.

Best Buy

Movie Mode

image via Creativity

Trending

Bicycle Hotel In Norway Makes Commuting A Breeze

Design & Architecture
Technology Today

Umbrella Tells You Whether It's Needed Before You Go Out

Opus One was designed by former Samsung engineers and offers a weather forecast via the flashing LED on top

Sustainability Today

Biocomposite Skateboard Provides An Eco-Friendly Ride

The Uitto is an eco-friendly skate deck crafted from Norwegian wood fibers

Trending

Get PSFK's Related Report: Future of Retail 2017

See All
Work Today

Hyatt Honors Travelers With A 3D-Printed Statue Contest

The hospitality wanted to celebrate the people who go everywhere for work and make sure their tasks were not forgotten

Syndicated Today

High-Tech Replica Brings Prehistoric Art Within Reach

A £48m recreation of the Lascaux Caves in France will let visitors experience the unique place for the first time in decades

Related Expert

Yee Lee

Lending, Community, Trust

Entertainment Today

Tripod Lets You Make Snapchat Videos Hands-Free

The Camkix kit lets you record wirelessly from any angle

IoT Today

GE Develops An Alexa-Enabled Table Lamp

The first in a line of interconnected home products will integrate Amazon's voice-activated system for smarter home living

Advertising Today

Spotify Mines User Data To Create A Global Ad Campaign

The series of billboards relays the feelings that people express through listening to music

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Today

Commerce Expert: Why Brick-And-Mortar Shopping Can’t Be Replaced

Erin Armendinger, SVP of bio, explains the physical need of customers to experience certain products before buying

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Food Today

What Material Research In Beirut Bodes For Our Waste Crisis

Might building furniture and lights out of rose petals and coffee grounds point to more sustainable modes of living, as seen in Beirut Design Week?

Social Media Today

This Collar Wants To Be The Bridge Between Human-Dog Communication

Inupathy claims to be world's first dog emotion visualizer

Retail Today

Basquiat-Inspired Fashion Line Supports Emerging Talent

The late artist's estate has collaborated with New York label alice+olivia on a new range of designs

Retail Today

Why Personalization Is The Key To Customer Satisfaction

Andrew Blackmon of The Black Tux shares how the company is using machine-learning models to streamline the fitting process

Gaming & Play Today

Fidgeting Tools Designed To Help Creative Minds Focus

The DIDGETS Collection helps those who have anxiety or are restlessly moving to focus while they are working

PSFK EVENT

FUTURE OF RETAIL 2017:
Conference Built Around Report Launch
BUY TICKETS

Children Today

Helpful Robot Teaches People Of All Ages How To Code

The Root has coding expertise designed to benefit a wide range of people

Home Today

Sharing Service Connects Directors With Film Locations

Finding affordable places to film can be difficult, so GETset was designed to help creators easily find good locations

Technology Today

Adobe Is Teaching Machines To Copy Your Artistic Style

A new research project called Stylit uses a camera to mimic a drawing and reproduce the strokes digitally

No search results found.