PSFK talks to the head designer about design, fashion and inspiration.
There’s something inspiring about hearing someone talk about their passion. Within the fashion industry, no one puts their heart and soul into the product more than it’s head designer. We recently spoke with Ben Taverniti, lead denim designer of Hudson Jeans (who got his start working under Jeremy Scott), about choosing the face of a company, the future of denim, and what it takes to make it in this business.
PSFK: First off, what is it like working for designer Jeremy Scott? How do you think that has influenced your design aesthetic?
BT: It’s incredible, I love it. With Jeremy I was able to meet so many inspiring people. The momentum was amazing. It was the first time I was really in the couture world and it helped me to grow up and develop my design.
PSFK: I love the new Georgia May Jagger ads, what made you choose her as a model?
BT: Her genetic DNA and our brand DNA are one in the same … her mother Jerry Hall is American (born in Texas) and her father is Mick Jagger (British rock royalty) and HUDSON is born in California but rooted in London. She is also the ultimate HUDSON girl – the personification of rock and roll meets glamour who embodies California freedom and British cool. She is effortlessly stylish, isn’t afraid to take risks, or to be herself while creating her own destiny.
PSFK: It’s been said that Hudson ‘Marries California Freedom with British Cool’. What are the British influences on the line? Is it an attitude, a style, or an embodiment of a certain ideal?
BT: It’s the roots of HUDSON. It really describes all those things, style, attitude, and a “WAY OF LIFE”.
PSFK: What celebrity (actor or musician) alive or dead would you most like to see in a pair of Hudson jeans?
BT: It’s hard to pick one —it’s always inspiring to see someone with effortless style incorporate Hudson into their look. But, if I had to, I see her everyday hanging on our walls at the office … Georgia !!
PSFK: What is it like to see one of your creations in real life on street?
BT: I love seeing the ways different people wear them. No two are ever alike. every person seems to put their own DNA into the jean. It always inspires ideas about future collections
PSFK: How do you think the brand’s look has changed over the years since you’ve been there?
BT: I don’t think it’s changed, but it has evolved. Hudson really represents a way of life. It’s always been there and these past few years we’ve pushed to develop that. From the people I work with to Georgia May Jagger, to the product itself. Everything is connected…
PSFK: What do you predict will be the “next big thing” in denim? What are you predicting for Fall?
BT: The denim world is cyclical…things come and go, they evolve. We’ve seen skinny, high waist, flares, but the trick is re-imagining them in new fabrics and washes. For fall we’ve tried to stick to a more tonal look, subtlety in wash and design.
PSFK: Do denim hot spots like Scandinavia and Japan ever influence your lines? Do you see the rise in demand for jeans coming from anywhere new?
BT: Style and inspiration can come from anywhere…It’s not about one geographical location.
PSFK: Who would you say is the kind of customer you imagine during the design process?
BT: Again, it’s not one certain person. I am so inspired by the many different types of people who can take the same jean and make it look completely different.
PSFK: What advice would you give to someone just starting out in the fashion industry who wanted to make a name for themselves in Jeans design?
BT: Open a bakery instead. No just kidding. Don’t try to blow up overnight … take your time and learn everyday!
PSFK: Being a website we’re always interested in how new and social media are impacting a company. What effect does the web have on you and your overall artistic vision for Hudson?
BT: I think it’s incredible how people are communicating online. It’s become such an important tool. A meeting place for people to share and search and be exposed to so many different things. But even with all that is going on with social media, traditional will always be an inspiration for me—- magazines, books. I need that for the creative process.
PSFK: Are there any collaborations or sub-brand offshoots planned on the horizon?
BT: Nothing that I can talk about now, but keep an eye out in early 2011!
Photo via Denimology