Daniel Gruneberg Of Zozi On Enabling Active Lifestyles

Daniel Gruneberg Of Zozi On Enabling Active Lifestyles

PSFK talks to the co-founder of a San-Francisco based service that allows members to come together to engage in outdoor experiences.

Kyle Studstill
  • 17 june 2010

zozi is a San-Francisco based service that allows users interested in living active lifestyles to come together to purchase outdoor experiences.  With zozi consumers get up to 80% off these experiences via group buying – which is when people come together to bulk purchase services or goods to obtain a great deal.

Watch a video explains of the service:

Co-founder Daniel Gruneberg shares his thoughts with us below:

What is your insight on how people are being guided by social services to lead more active/healthier lives?

People are guided in large part by marketing and media from those companies. At this point, you can’t read a paper, magazine, blog, tweet, or anything else, without a someone encouraging sustainability, community, and being healthy and active. Facebook and Twitter play a big role here as the information sharing is off the charts. The being active part is where zozi comes in, given we curate the best experiences locally and abroad, and bring it to consumers at up to 80% off.

What other social influences do you see driving this trend?

I think it’s a couple of things. First, the web is now a very social place, and those who have really incredible experiences are easily able to share it with hundreds, thousands, and even millions of people. It can be inspiring and drive action. Second, a byproduct of our social web is publicly available data, which leads to corporations, startups, governments and others publishing content about their their company’s efforts, which keeps them honest and motivated to make a positive impact. zozi is no exception, we donate 10% of our profits to local communities where we send consumers to help with food, clothing, and other initiatives like charity: water.

Are there any particular categories of activities you’ve observed generating a lot of interest?

Well, there are certainly a few activities that people are loving: sailing excursions, biking trips, diving, kayaking under the stars, and rafting, which fit into the categories of cultural, sustainable, and adventure. Close runners up including food tours, wine tours by bicycle, and yoga retreats — all of which are on

Thanks Daniel!



How Indiegogo Is Becoming An Adult Product Destination

Home september 23, 2016

Watch This Fire Pit Dance Along To Your Favorite Song

Music City Fire is a system that is designed to flicker in time to ambient music

Automotive september 23, 2016

Slick GPS Navigator Gives Directions To Moped Riders

This small, round device attaches to a sideview mirror to display maps for safer traveling


Get PSFK's Related Report: Future of Automotive

See All
Home september 23, 2016

A Clock That Beautifully Manages Your Information Overload

The wall-mounted timekeeper is made to help people maintain focus and stay up to date with their appointments

Arts & Culture september 23, 2016

Performance Piece Blends Dancers Into Folds Of Light

The work provides commentary on the increasing connection between programmed and analog dimensions

Related Expert

Rob Katcher

Mobile Payments

Design & Architecture september 23, 2016

Design Firm Adapts Childhood Homes For Unemployed Young Adults

The studio has unveiled three prototypes of transformed living spaces for people forced to move back in with their families

Health september 23, 2016

These Chocolate Squares Claim To Reverse The Aging Process

A group of researchers from Cambridge University have developed a candy bar that promises to give you a youthful glow

Cities september 23, 2016

Food-Producing Architecture Competition Seeks To Better Feed Cities

A design challenge in Copenhagen highlights the need and beauty of urban farming


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 21, 2016

Everything I Know About Leadership I Learned Teaching 7th Grade Math

Bree Groff, Managing Director at NOBL NYC, shares her secrets for knowing your employees and enabling a team

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Health september 23, 2016

Wearable Monitors Sun Exposure To Prevent Sunburn

The clip monitors UV rays to make sure you're not receiving too much sunlight

Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

Culture september 23, 2016

This Exhibition’s Crowning Jewel Is An 18k Gold-Plated Toilet

The piece, titled 'America,' is meant to raise questions about the country's wealth inequality

Culture september 23, 2016

Match Up With Dates On Tinder Based On Your Music Preferences

A new partnership with Spotify lets people pair up based on shared tastes in artists

Entertainment september 23, 2016

Capture, Cut Up, And Configure Your World In 360 Degrees

To meet a booming 360 and VR video-capturing industry, a multimedia software company bolstered its media editing suite for 360-video creation


Future Of Work
Cultivating The Next Generation Of Leaders

Advertising september 23, 2016

These Trucks Drove Around In Circles For 24 Hours To Keep Time

The giant ticking clock was created by 14 Scania vehicles in a deserted airfield

Advertising september 23, 2016

Buy Movie Tickets Directly From Your Facebook Profile

The new feature is part of a campaign from Fandango to further imbed social media into the ticket vendor's digital presence

Asia september 23, 2016

Co-Working Space Brings The Calming Atmosphere Of Nature Indoors

An architectural firm in China has designed a new type of shared office that prioritizes the natural environment

No search results found.