Daniel Gruneberg Of Zozi On Enabling Active Lifestyles

Daniel Gruneberg Of Zozi On Enabling Active Lifestyles

PSFK talks to the co-founder of a San-Francisco based service that allows members to come together to engage in outdoor experiences.

Kyle Studstill
  • 17 june 2010

zozi is a San-Francisco based service that allows users interested in living active lifestyles to come together to purchase outdoor experiences.  With zozi consumers get up to 80% off these experiences via group buying Рwhich is when people come together to bulk purchase services or goods to obtain a great deal.

Watch a video explains of the service:

Co-founder Daniel Gruneberg shares his thoughts with us below:

What is your insight on how people are being guided by social services to lead more active/healthier lives?

People are guided in large part by marketing and media from those companies. At this point, you can’t read a paper, magazine, blog, tweet, or anything else, without a someone encouraging sustainability, community, and being healthy and active. Facebook and Twitter play a big role here as the information sharing is off the charts. The being active part is where zozi comes in, given we curate the best experiences locally and abroad, and bring it to consumers at up to 80% off.

What other social influences do you see driving this trend?

I think it’s a couple of things. First, the web is now a very social place, and those who have really incredible experiences are easily able to share it with hundreds, thousands, and even millions of people. It can be inspiring and drive action. Second, a byproduct of our social web is publicly available data, which leads to corporations, startups, governments and others publishing content about their their company’s efforts, which keeps them honest and motivated to make a positive impact. zozi is no exception, we donate 10% of our profits to local communities where we send consumers to help with food, clothing, and other initiatives like charity: water.

Are there any particular categories of activities you’ve observed generating a lot of interest?

Well, there are certainly a few activities that people are loving: sailing excursions, biking trips, diving, kayaking under the stars, and rafting, which fit into the categories of cultural, sustainable, and adventure. Close runners up including food tours, wine tours by bicycle, and yoga retreats — all of which are on

Thanks Daniel!



IKEA Is Letting Kids Design Its New Line Of Toys

Food Today

Chef Turns Invasive Species Into Delicious Sushi

Creator Bun Lai is adapting strange new ingredients for his menu, which responds to the ecological impact of overabundant creatures in the local environment

Travel Today

Build Your Own Subway System In This Minimalist Game

Mini Metro lets you design your own fully functional transit network, simulating the flow of urban commuters with pared-down visuals


Get PSFK's Related Report: Sports Debrief

See All
Work Today

Keyboard Designed To Help Women Use More Assertive Language

The device is a commentary on gender roles in the workplace, and features easy access to "power verbs" that help reinforce a habit of being direct in writing

Arts & Culture Today

Spanish Artist Dreams Up What Animals Would Look Like In Modern Clothing

Yago Partal's portraits depict the fantasized style preferences of creatures worldwide, from an Arctic wolf to a zebra

Fitness & Sport Today

New Data Technologies Make Hyper-Personalized Training A Reality

The Sports Debrief from PSFK Labs looks at how analytics tools are being developed to optimize human performance across all industries

Technology Today

IBM Watson Helps Grammy-Winning Producer Craft An EP

The computer system's data technology generated musical scores for Alex Da Kid's first solo project

Retail Today

Why The Apple Watch Is Taking Foot In The Restaurant Industry

An app for the wrist-mounted device is looking to revolutionize customer service for staff


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 26, 2016

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Travel Yesterday

30-Year-Old Photographs Used As Travel Guides

A new photo series revolves around tracing the origins of images from the past

Technology Yesterday

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Health Yesterday

VR App Prescribed For Pain Relief

A pharmacy chain in Sweden is stepping away from tradition to develop a happy place for the pain-afflicted

Financial Services Yesterday

Banks Are Coming Together To Create A New Payment Network That Rivals Venmo

A number of financial institutions are collaborating to make a new person-to-person monetary system called Zelle for their customers

Media & Publishing Yesterday

Pocket Camera Aims To Facilitate The Struggles Of Live Streams

The Mevo helps resolve the complexities of streaming video with an intuitive setup and smart editing controls

Health Yesterday

Startup Believes Traceability Will Help Disrupt The Multivitamin Industry

Ritual is a daily supplement for women that traces every ingredient back to its source

Arts & Culture Yesterday

Photo Series Brutally Murders Some Of Your Favorite Fast Food

The portraits by artist duo Ilka & Franz do away with mealtime regulars in a way that is both beautiful and humorous

Mobile Yesterday

Coffeemaker Teaches You How To Make The Perfect Cup

The device comes with an accompanying app that guides novices and experts alike through the brewing process

No search results found.