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Electrolux To Recycle Waste Plastic From Oceans Into Vacuum Cleaners

Electrolux To Recycle Waste Plastic From Oceans Into Vacuum Cleaners
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The new project aims to clean up the sea while also procuring raw material for its appliances.

Naresh Kumar
  • 25 june 2010

Consumer appliances maker Electrolux has announced its plan to use discarded plastic found in the oceans to make vacuum cleaners. Electrolux’s green devices will contain 70 percent recycled plastic and the company is looking to to procure plastic and recycle it through its ‘Vac From The Sea’ project. To attract volunteers to the project, Electrolux has set up Facebook and Twitter accounts and will document its progress on a blog.

Electrolux president and CEO Hans Stråberg said in a statement:

Our oceans are filled with plastic waste. Yet on land, there is a shortage of recycled plastic. The supply of sustainable raw material, such as recycled plastic, is crucial for making sustainable appliances, and assisting consumers in making their homes greener. I therefore hope people will join us in raising awareness about the threat plastic poses to marine habitats, and the urgent need for taking better care of the plastic that already exists.

Electrolux

Wired: “Electrolux Shows BP How Green Marketing Is Done”

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