menu

Future Of Retail: Taking The Store To The Customer

Future Of Retail: Taking The Store To The Customer
Advertising

In an effort to better connect with consumers outside of the traditional retail environment, many retailers are traveling to their customers.

Dan Gould
  • 2 june 2010

525_FOR_TakingTheStore

This post is part of a PSFK Consulting project aimed at providing insight into the Future of Retail. Taking The Store To The Customer is one trend of ten that appears in our exploration of how technology and our senses play a role in the retail experience, both in and out of the store, from the perspective of brands, shoppers, retailers and communities.

Summary
In an effort to better connect with consumers outside of the traditional retail environment, many retailers are traveling to their customers. Whether hitting the streets or visiting people’s homes, brands are creating unique experiences by delivering products and services directly to their audience often in unexpected locations.

Using social networking and offering location relevant services allows brands to create a deeper, more intimate bond with their customers.

Implications

• Consider what areas of the local community could benefit from a mobile service offering
• Provide customers with a feeling of excitement and exclusivity by notifying them about new retail locations on a consistent basis
• Deliver unique experiences based on a particular location or event
• Gain deeper insights and make more relevant recommendations by engaging your customers on their turf
• Utilize a mobile retail presence as an extension of your physical space to offer a curated, relevant selection of products and services

Supporting Examples For Taking The Store To The Customer:

Future Of Retail- Taking The Store To The Customer-1

Burger Truck Whets Public’s Appetite For New Restaurant Chain
The BLT Restaurant Group has launched the Go Burger truck on the streets of Manhattan as a means of promoting the food at its soon to open chain of restaurants by the same name. the truck operates around the city seven days a week, tweeting its location to customers who are fans of haute burgers, hot dogs, fries and shakes.

Future Of Retail- Taking The Store To The Customer-2

Truck Outfitted With Home Appliances Tours Country
Home appliance brand Haier showcases their range of products inside a traveling van decorated like the inside of a living room, offering guided tours to visitors and showing how a range of products might fit and function within their homes.

Future Of Retail- Taking The Store To The Customer-3

Coffee Shop On Two-wheels
Kickstand is a mobile pop-up coffee shop in Brooklyn that travels throughout the borough to parks and community events via bicycle. the bike not only serves as a means of transportation, but also helps to provide a portion of the power used to brew the coffee.

Future Of Retail- Taking The Store To The Customer-4

Hair Salon Brings Service To The Home
Hair Room Service is a US business created by Michael Dueñas that brings the salon experience directly to the client, offering in-room appointments in hotel rooms, homes or offices. as an added bonus, stylists are able to provide care tips and advice for the new cuts using items found within the home.

Future Of Retail- Taking The Store To The Customer-5

Double-decker Bus Offers Elevated Dining Experience
World Fare is billed as the world’s first BUStaurant, a converted double- decker bus that serves cross-cultural food and drinks to the residents of Los angeles. the lower level features a full-fledged kitchen and window for ordering, while the upstairs offers open-air seating with views of the surroundings that change depending on where the bus opens up shop for the day.

Future Of Retail- Taking The Store To The Customer-6

Liquor Brand Offers Private Cocktail Parties In Homes
In an effort to build its presence, gin brand Tanqueray is running a special promotion in Spain called the Private Cocktail Experience. on a microsite, visitors can sign up to host parties in their homes with the help of brand ambassadors and expert bartenders who will mix specialty cocktails and share information about the liquor.

Request your free Copy Of The Future Of Retail Report here.

In just over 80 pages, PSFK Consulting provide an analysis of the Future of Retail. This free report explores a future from the perspective of brands, shoppers, retailers and communities – highlighting how technology and our senses play a role in the retail experience both in and out of the store. It features interviews with senior executives from Ace Hotel, Polyvore, Starbucks and Target. The trends identified within this document and the examples used to bring them to life are inspired by innovation from around the globe.

525_FOR_CustomerCollab

Advertising
Trending

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Work
Syndicated Today

What Could The Highway Of The Future Look Like?

As technology for automated vehicles improves, there’s a sharper focus on building a ‘smarter’ infrastructure where they can thrive

Design Today

Plastic Wind Trees Are Bringing Sustainable Power To Residential Homes

These French-made turbines are offering a small, aesthetically pleasing approach to affordable personal energy

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Home Today

Dyson’s Wi-Fi Connected Fan Purifies, Cools & Heats The Air

The new luxury home appliance aims to be an all-in-one device for the connected home

Education Today

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

PURPLELIST EXPERTS

Meredith Perry

Wireless Technology, Mobile, Technology

Advertising Today

Brewing Company Turns Car Emissions Into Ink

Tiger Beer has created a sustainable process to transform air pollution into supplies for street art

Design Today

Space-Saving Sofa Has Extra Furniture Hidden Inside

Living in an apartment with limited space? This three-in-one bed transforms based on your needs

Culture Today

Browser Extension Blocks Any Pages That Make You Unhappy

The software can detect your facial movements and prevent content that brings up negative emotions

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Automotive Today

Reserve Your Parking Spot Before You Even Get Behind The Wheel

A new Ford app allows drivers to select and arrange for a space in a garage to be available at the end of their journey, so they can travel worry-free

Work Today

PSFK’s Workplace Vision: The Desk Is Becoming An Ecosystem Of Satellite Workstations

Our Future of Work vision is an app that frees employees from the tyranny of a static desk

Food Today

A Tiny Amount Of This Powder Could Block All The Bitterness In Food

A new substance made from mushrooms can bond with taste receptors on your tongue to overcome unpleasant flavors

Asia Today

Whimsical Dental Clinic Design Aims To Calm Patient Fears

Cheerful colors and a nod to the comforts of home are design elements tactfully aimed to help people relax

Mobile Today

Messenger Service Only Delivers You Updates Three Times A Day

Formal is a new app designed to help people ignore the constant stream of texts from their phone and focus on what's in front of them

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design Today

Movable Vacation House Constructed Using Concrete Boxes

The 4,000 square foot building is made up of modular frames so it can be relocated if needed due to coastline erosion

Design Today

Redesigned Electric Fan Collapses For Easy Storage

Conbox can be kept in pieces and packed away when not in use

Ai Today

LawyerBot Is Now Helping Homeless People Qualify For Government Housing

This robot helps people get out of parking tickets and provides free legal advice to those in need

No search results found.