menu

Future of Retail: World As Retail Experience

Future of Retail: World As Retail Experience
Retail

Mobile payment systems and product identification technologies are enabling users to interact with and purchase virtually any product they come across in the world, regardless of whether or not it is found in a traditional retail environment.

Francisco Hui
  • 2 june 2010

525_FOR_WorldAsRetail


This post is part of a PSFK Consulting project aimed at providing insight into the Future of Retail. World As Retail Experience is one trend of ten that appears in our exploration of how technology and our senses play a role in the retail experience, both in and out of the store, from the perspective of brands, shoppers, retailers and communities.


Summary
Mobile payment systems and product identification technologies are enabling users to interact with and purchase virtually any product they come across in the world, regardless of whether or not it is found in a traditional retail environment. The ability of an individual to buy almost anything they see, shortens the path to purchase by transforming any encounter into an opportunity to make a sale.

Implications

  • Now that the potential for a sale exists anywhere, retailers and brands will need to be smarter about crafting products and services that can serve as standalone experiences
  • As more shoppers can access background information on their mobile devices.  Brands will have to take the lead in how they tell the story about their product  and service
  • Retailers will need to find ways to lower the barriers to completing transactions, ensuring the process is easy and secure
  • Retailers can augment their in-store experience by allowing shoppers to access tailored content on their mobile devices such as product information and limited-time promotions when visiting physical locations

Supporting Examples for World As Retail Experience

01 world as retail experience stripey lines psfk

Immediate Product Research, Sampling and Buying
Mobile applications like Stripey Lines, ShopSavvy and Amazon use barcode-scanning or image recognition to enable users to quickly access information to research products, check pricing and availability and make purchases. Through these applications users are able to do things like scan the barcode of a music album, access it through iTunes and listen to a sample instantly.

02 world as retail experience square psfk

App Transforms iPhone and iPad Into Credit Card Machine
Square is a new mobile payment system for the iPhone and iPad that enables people to check out from anywhere. A small, plastic card reader fits into the headphone jack, transferring the credit card’s swipe data to the app or details can be entered manually without the need to swipe. After an employee enters the amount to charge, the customer confirms by simply entering their signature with their finger and then the receipt is sent to the customer’s email address.

03 world as retail experience subports psfk

Store-Free Shopping Via Text
Subports is a retail shopping platform through which customers use text messages to purchase items. Merchants tag their products and distribute a designated short code, such that users who have their payment information tied to a Subports account can text the code in to instantly purchase merchandise.

04 world as retail experience entire world as display psfk

Entire World As Display
Innovation group Frog Design has envisioned a concept scenario called ThingBook, in which a future where every object is connected to the internet plays a critical role in how we might eventually shop for products. With every visible thing connected as a data point, users will be able to instantly research information about items such as clothes they see others wearing in the streets using image recognition systems on their mobile devices and pay for them through mobile systems. This access will enable people to shop and buy from anywhere.

05 world as retail experience layar psfk

In-app Purchasing For Augmented Reality Content
Augmented reality technology enables digital information to appear on top of the physical world when viewed through the camera of a mobile device, creating a hybrid browsing experience anywhere. Layar is one such mobile app that recently added the ability to purchase exclusive information and content directly within the app. Content partners can now provide special paid content and information-rich layers that help users better navigate new locations, potentially opening the door for a future where users can preview and buy any product they see.

06 world as retail experience cellfire mobile coupons psfk

Mobile Coupons Offer Opportunity For Retailers to Reward Shoppers
Deal sites such as Coupon Sherpa and Cellfire already enable consumers to search for discounts from brands and access them on their mobile phones to be presented at checkout. In addition, as location-based social networks like Foursquare and Gowalla become more prominent, retailers will have the ability to target shoppers with promotions as they check in to store locations, providing limited time incentives to make purchases during their visits.

Request your free copy Of The Future Of Retail Report here.

In just over 80 pages, PSFK Consulting provide an analysis of the Future of Retail. This free report explores a future from the perspective of brands, shoppers, retailers and communities – highlighting how technology and our senses play a role in the retail experience both in and out of the store. It features interviews with senior executives from Ace HotelPolyvoreStarbucks andTarget. The trends identified within this document and the examples used to bring them to life are inspired by innovation from around the globe.

525_FOR_CustomerCollab

Retail
Trending

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Work
Syndicated Today

What Could The Highway Of The Future Look Like?

As technology for automated vehicles improves, there’s a sharper focus on building a ‘smarter’ infrastructure where they can thrive

Design Today

Plastic Wind Trees Are Bringing Sustainable Power To Residential Homes

These French-made turbines are offering a small, aesthetically pleasing approach to affordable personal energy

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Home Today

Dyson’s Wi-Fi Connected Fan Purifies, Cools & Heats The Air

The new luxury home appliance aims to be an all-in-one device for the connected home

Education Today

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

Advertising Today

Brewing Company Turns Car Emissions Into Ink

Tiger Beer has created a sustainable process to transform air pollution into supplies for street art

Design Today

Space-Saving Sofa Has Extra Furniture Hidden Inside

Living in an apartment with limited space? This three-in-one bed transforms based on your needs

Culture Today

Browser Extension Blocks Any Pages That Make You Unhappy

The software can detect your facial movements and prevent content that brings up negative emotions

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Automotive Today

Reserve Your Parking Spot Before You Even Get Behind The Wheel

A new Ford app allows drivers to select and arrange for a space in a garage to be available at the end of their journey, so they can travel worry-free

Work Today

PSFK’s Workplace Vision: The Desk Is Becoming An Ecosystem Of Satellite Workstations

Our Future of Work vision is an app that frees employees from the tyranny of a static desk

Food Today

A Tiny Amount Of This Powder Could Block All The Bitterness In Food

A new substance made from mushrooms can bond with taste receptors on your tongue to overcome unpleasant flavors

Asia Today

Whimsical Dental Clinic Design Aims To Calm Patient Fears

Cheerful colors and a nod to the comforts of home are design elements tactfully aimed to help people relax

Mobile Today

Messenger Service Only Delivers You Updates Three Times A Day

Formal is a new app designed to help people ignore the constant stream of texts from their phone and focus on what's in front of them

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design Today

Movable Vacation House Constructed Using Concrete Boxes

The 4,000 square foot building is made up of modular frames so it can be relocated if needed due to coastline erosion

Design Today

Redesigned Electric Fan Collapses For Easy Storage

Conbox can be kept in pieces and packed away when not in use

Ai Today

LawyerBot Is Now Helping Homeless People Qualify For Government Housing

This robot helps people get out of parking tickets and provides free legal advice to those in need

No search results found.