Malls Are The New Farms

A Cleveland shopping center monetizes empty retail space in a novel way.

Lisa Baldini
Lisa Baldini on June 2, 2010.

In a downturn economy, mall’s have to be inventive about their revenue. When Cleveland’s Galleria at Erieview was faced with having to think about new revenue streams from unoccupied spaces, their solution focused on self-sustaining, DIY tactics: building an indoor farm. Dubbed as Gardens Under Glass, the new venture will provide produce to local businesses and restaurants within the mall, optimizing the sale distribution of the product. However, this experiment does come with difficulties, for while the mall’s glass roof does offer a good light source, the temperature requirements of the mall, in turn, limit the types of produced that Gardens Under Glass may offer. Consequently, they have to focus on “hearty” produce like tomatoes and herbs. Gardens Under Glass [via: Spectre Group]

TOPICS: Design & Architecture, Environmental / Green, Home & Garden, Retail
Lisa Baldini

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Lisa Baldini is a regular contributor to As a student of Graham Harwood, Luciana Parisi, and Matthew Fuller, Lisa's interest in technology lies in how culture is changed from the bottom up through history, materiality, databases, user experience, and affective computing. A student of social media marketing, she sees how people try to engage consumers through technology and how much failure is at hand by misunderstanding the medium. A teacher at heart, she writes and curates in an effort to link the knowledge derived between the academic, art, and business worlds.