Nike’s Massive Social Ad In Johannesburg
Nike’s Write The Future campaign is taking an innovative approach by merging social media and World Cup activities to forge a truly interactive experience. Fans can submit a 57-character inspirational message through Facebook, Twitter, MXit (a South African social network), and QQ (a Chinese social network) and choose an accompanying picture of their favorite soccer player to have it headlined on the Life Center, one of Johannesburg’s largest skyscrapers. 100 fan-generated headlines are selected each night to be displayed on Africa’s largest interactive LED screen. Measuring 44 meters high by 42 meters wide and hoisted 30 stories high, it displays fan messages for the entire city to read and be inspired by. When a message is chosen and displayed, the fan receives a personalized notification with a picture of the headline and the accompanying animation of their favorite soccer player.
Watch a video about the campaign below:
To participate, simply tweet a message along with the #NikeFuture hash tag, or connect on Facebook below.
Recent Articles By Yofred Moik 
24 year old industrial designer from Syracuse University, interested in the idiosyncrasies of culture, contemporary music, and the subtleties of human behavior. Currently pioneering a mobile lifestyle between Brooklyn/Manhattan.
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