Pepsi Brings Two-Way Communication Through Barcodes
VentureBeat reports that food and beverage giant Pepsi announced at the recent Internet Week, New York that they had begun to experiment with inserting digital content and messaging in product barcodes.
Currently being developed in collaboration with start-up, Stickybits, the technology is different from QR coding, and offers more of a two-way communication platform enabling users to to upload pictures, videos and information.
Pepsi representative Bonin Bough and Stickybits CEO Billy Chasen discuss the project:
[via VentureBeat]
Daily Ideas & Inspiration Email