PSFK tours Puma City NYC, the temporary World Cup event installation.
Yesterday, PSFK took a tour of Puma City NYC, a month long soccer, shopping and event installation at the South Street Seaport in lower Manhattan set to formally open Saturday for the 2010 World Cup. Puma has tried to cater to all the facets of the sport’s lifestyle. The site includes a scaled down soccer pitch where visitors can play a pick up game and participate in mini tournaments. Puma has a selection of the same type of boots players in the cup will wear which visitors can try out for themselves on the field.
Puma has installed two new shipping container retail shops designed by NY architects LOT-EK. One contains their soccer clothing collection and the other shoes and boots. The interior design of each of the containers employs a lot of diagonal lines, making the space feel quite large. The exterior features an hinged canopy over the door which came from an angled slice of the container side.
One other major feature of the site is the Puma Social Club. Puma has transformed the two story interior into an event space for watching matches and evening parties. The center of the space features a video of the games projected on a 1-story high wall. Puma has an extensive list of parties planned for the space, most all free and open to the public. Next Friday the 18th, Jeff Staple/Reed Space and Rude will take over the space for a Friday night event.
Here’s some pics from our tour: