Throw-away culture creates a new awareness and accommodation strategy in Italy.
The Save Beach Hotel recently rose up upon the sandy shores of Rome, Italy to provide more than just a place for you to lay your head. Created by German artist HA Schult, the structure consists of five rooms and a reception desk. It’s constructed from the clutter (12 tons!) collected along Europe’s polluted beaches, in a motion to raise awareness of throw-away culture and mounting pollution.
Helena Christensen, the Danish supermodel, green campaigner and unofficial poster-woman for the hotel, has deemed it a piece of art.
The BBC reports:
“When you’re inside the house, there are walls as there would be in a normal house, but they are all made of inorganic waste.”
“And then the outside…is completely covered in everything that we throw on beaches.”
“And so you can basically just go around the house, and look at a lot of very personal objects, and some of them make you really wonder what made a human being throw this away on a beach.”
The hotel is located near the 2nd Century Castel Sant’Angelo on the banks of the Tiber, and has just completed its introductory run in celebration of World Environmental Day.