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Seth Godin: Organizing The Unorganized

There may be no bigger opportunity online for bootstrappers than finding people who would benefit from being connected and then connecting them.

Seth Godin
Seth Godin on June 7, 2010.

There may be no bigger opportunity online for bootstrappers than finding people who would benefit from being connected and then connecting them.

Not so they can waste time sending digital love notes back and forth, but so they (and you) can create value for others.

Build a network of experts and make it available for hire.

Build a network of researchers and generate information useful to others.

Build a network of leaders and represent them to advertisers, marketers or recruiters.

Getting people and organizations in sync is the project of our times.

COMDEX was the largest trade show in the world for years, and it generated millions in profits as well as billions in value to the attendees. What happens if you do that in the small? But more efficiently…

Seth Godin is the author of ten books that have been bestsellers around the world and changed the way people think about marketing, change and work. His latest book Linchpin: Are You Indispensable? will shake up the way you think about what you do all day (and how you do it). Republished with kind permission.

Image by luc legay

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