menu

Singapore Airline’s Sensory Branding

Singapore Airline’s Sensory Branding
Advertising

The company incorporates a standardized scent for a more holistic brand experience.

Yofred Moik
  • 29 june 2010

Branding from Singapore Airline is similar to other airlines through the use of consistent visual themes – like font choices, color schemes, and logo application. However, Singapore Airline takes this to the next level with a standard  company scent. Hot towels and perfume worn by flight attendants are standardized to a single fragrance, Stefan Floridian Waters. This patented aroma has been specifically designed to complement the airline’s brand, and has become their trademark fragrance.

Singapore Airline

[via marginalrevolution]

+#advertising
+#travel
+Advertising
+airline
+AIrplane
+Asia
+Brand Development
+branding
+Fashion
+Health
+sensory
+singapore
+smell
+travel
+Work & Business
Trending

Los Angeles Is Now Home To World's First Sneaker Dry Cleaning Service

Fashion
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

Social Media Yesterday
Retail Yesterday
No search results found.