The company incorporates a standardized scent for a more holistic brand experience.
Branding from Singapore Airline is similar to other airlines through the use of consistent visual themes – like font choices, color schemes, and logo application. However, Singapore Airline takes this to the next level with a standard company scent. Hot towels and perfume worn by flight attendants are standardized to a single fragrance, Stefan Floridian Waters. This patented aroma has been specifically designed to complement the airline’s brand, and has become their trademark fragrance.