Guerilla tactics help spread Internet-based artworks outside of normal digital channels.
Beginning with JODI, the late 80s and 90s were dominated by artists who utilized the web browser as a canvas. While net.art practices have in recent times circulated within media art circles, the SPEED Show ushers in a new era of net.art — that is in keeping with the the social media oligarchy, and its emphasis on personal brand, modes of distrubition, and celebrity via memes. That is to say, once techno-centric software cultures have been displaced by individualized celebrity as the web’s zeitgeist. Fittingly, this latest net.art era refers to itself as pop.net.art.
However, where the SPEED Show perhaps offers an innovative idea is in its approach to presentation. In keeping with quick, migratory and networked modes of distribution, SPEED Show invites anyone to expand the show’s reach by asking people to take over entire internet cafes to display works with a special browser. Here, a pop-up mentality becomes a mode of expanding the network as opposed to enclosing it in a special one-off circumstance.
The first SPEED Show took place in Berlin on Friday, June 11th, including some big named media artists: Jon Cates, Constant Dullaart, Dragan Espenschied, JODI, Geraldine Juarez, Tobias Leingruber, Olia Lialina, Moddr, Johannes P Osterhoff, Evan Roth, Ralph Schulz, and Paul Slocom. Check here for a further schedule of SPEED Shows or how you can participate at curator Aram Bartholl’s site.