The Week In Brand Strategy & Advertising
Here is a look at some standout brand-building and advertising communications stories that have been catching our attention:
Rethinking Strategy, Planning
- Contagious’ Recap of the Hyper Island & D&AD Digital Masterclass
- 2009′s Media Plan of the Year
- Global CMO Interview: Trevor Edwards, Nike
- What Mountain Dew Learned from Dewmocracy
- Transparency: The Most Valuable Companies in the World
- Three Principles for Driving Innovation Through Technology
- Orange’s iPhone 4 Loyalty Approach: Rewarding Loyalty vs. Gaining New Customers
World Cup Influence on Brand Work
- Twitter Servers Can’t Keep Up with World Cup Traffic
- Adidas Launches “The Quest”
- Pereira O’Dell’s Pocket Vuvuzela iPhone App
- Blooper Turns to Buzz for English Soccer & Player
- US-England Game Highlights in Legos
Innovation, Creativity, New Brand Work
- Mini Taunts Porsche
- Spike Lee Takes Absolut on Tour of Brooklyn in Latest Campaign
- Inside Gatorade’s Social Media Command Center
- GiantHydra Launches, Aims to Bring “Mass Collaboration” to Creative Development Process
- “End Love” Another Original OK Go Video
- Coke’s Closely-Guarded Trade Secret
- On the Record with BBH’s Seth Weisfeld
- Tiffany’s Engagement Ring App
Digital Media & Marketing News
- 22% of Internet Time is Social
- Facebook “Like” Comes to Comments
- Why Apple’s Siri Acquisition Points to the Future of Mobile
- With 600,000 Units Sold, iPhone 4 Sells Out Until July 2
- Social and Local Features Double Spotify Subscriptions
- New York Times Bans the Word “Tweet” Outside of Ornithological Context
- Social Media in Business: Fortune 100 Statistics
- Pandora Deal Brings Big Name Advertisers to iPad
- More Viewers for TV Shows Online
- Another Perspective on the Value of a Facebook Fan
Recent Articles By Paloma M. Vazquez 
Paloma is a regular contributor to PSFK. She is also a brand/digital strategist and curious soul. She loves spotting patterns, photographing food, and words. Wanderlust may just be her favorite.
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