This Week In Brand Strategy & Advertising
While it appears that much of the digital world is either at Cannes or watching the World Cup, here is a look at some standout brand-building and advertising communications stories that have been catching our attention:
Rethinking Strategy, Planning
- Your Brand Is Not My Friend: Ideas and case studies on social media strategy, content
- What is a Creative Technologist?
- Herman Miller’s Design for Growth: On innovation and asking the right questions to identify growth opportunities
- Measuring Online Influence
- Insights on the Transition from Account to Digital Planner
- Metro Etiquette: Observing Culture
- The Bucket Brigade: Profiting from the Attention Economy – a digital publishing collaboration
This Week from Cannes:
- Real Time Cannes: The Winners
- Zuckerberg Talks Plans To get 1Billion Users, the Role of Mobile (Additive?) and Privacy at Cannes
Innovation, Creativity, New Brand Work (and continued World Cup Influence)
- Levi’s “Go Forth” Expands
- Amsterdam Looks Beyond the :30 TV Spot
- Pretzel M&Ms Campaign Targets Younger Customers through Facebook, Social Media
- Federer Offers Pro Advice in New Wilson Push
- Umbro Takes Over Facebook with English National Anthem Video
- Pepsi Will Drop Its Label if Argentina Wins World Cup
- Smirnoff Says it Took Efforts to Stop Icing Site
- If Armageddon Were Pixelated
- 7 Stunning World Cup Visualizations
Digital Media & Marketing News
- What You Need to Know About iOS4
- Why Most Marketers Don’t Profit from Social Media
- Google Voice for Everyone
- Google Setting Up Music Store Later This Year
- Google Launches the “Google Display Network” for Advertisers
- DC Comics for iPad, iPhone
- Twitter Metrics: Why Bother?
- GetGlue Releases iPhone App, Lets You ‘Check In’ to Media
- Social Media Brands Lag Behind in Trust
- Apple Closes the iTunes Store to Users that Don’t Share Location
- Threadsy Increases Integration: See Facebook Likes, Interests
Recent Articles By Paloma M. Vazquez 
Paloma is a regular contributor to PSFK. She is also a brand/digital strategist and curious soul. She loves spotting patterns, photographing food, and words. Wanderlust may just be her favorite.
Daily Ideas & Inspiration Email