This Week In Brand Strategy & Advertising
Here is a look at some standout brand-building and advertising communications stories that have been catching our attention:
Rethinking Strategy, Planning
- Somewhere Over the Paywall: 3 Predictions for News Media (and Digital Content)
- Four Criteria for Your Next Creative Idea: Shareable, Participatory, Interactive and Continuous
- The Science of Motivations Explained on a Whiteboard
- A Project in Process: What is Strategy?
- Fickle Gen Y Trusts Channels, Not Brands
- The Tenets of Digital Strategy
- Why Measuring Brand Popularity Is a Tough Nut To Crack
Innovation, Creativity, New Brand Work
- Uniqlo’s Luck Switch: A Banner Campaign Goes Viral
- Google/Toy Story 3: The Discovery (in Search)
- Sam Mendes-Directed iPhone 4 Ad Debuts
- Best Buy’s Movie Mode App: Watching Movies in a Whole New Way
- Brands Clean Up with ‘Reverse Graffiti’
- Martini & Rossi Rebrands as ‘Martini’
- Nike Plays on Umbro’s Revival
- Betty White Credits Snicker’s (Super Bowl Ad) for Golden Opportunities
- Buckminster Fuller 2010 Challenge: Ideas for Humanity
Digital Media & Marketing News
- New Ford Explorer to Debut on Facebook
- Tools to Measure Your Twitter Influence
- Twitter Testing New “You Both Follow” Feature
- Google Quietly Brings Twitter Feeds to Display Ads
- Infographic: How Teens Use Mobile Phones
- Police Investigate Habbo Hotel Virtual Furniture Theft
- Social Networks Overtake Search Engines in the UK
- Facebook Launches New Analytics for ‘Like’ Data
Recent Articles By Paloma M. Vazquez 
Paloma is a regular contributor to PSFK. She is also a brand/digital strategist and curious soul. She loves spotting patterns, photographing food, and words. Wanderlust may just be her favorite.
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