Here is a look at some standout brand-building and advertising communications stories that have been catching our attention:

Rethinking Strategy, Planning

• Somewhere Over the Paywall: 3 Predictions for News Media (and Digital Content)
• Four Criteria for Your Next Creative Idea: Shareable, Participatory, Interactive and Continuous
• The Science of Motivations Explained on a Whiteboard
• A Project in Process: What is Strategy?
• Fickle Gen Y Trusts Channels, Not Brands
• The Tenets of Digital Strategy
• Why Measuring Brand Popularity Is a Tough Nut To Crack

Innovation, Creativity, New Brand Work

• Uniqlo’s Luck Switch: A Banner Campaign Goes Viral
• Google/Toy Story 3: The Discovery (in Search)
• Sam Mendes-Directed iPhone 4 Ad Debuts
• Best Buy’s Movie Mode App: Watching Movies in a Whole New Way
• Brands Clean Up with ‘Reverse Graffiti’
• Martini & Rossi Rebrands as ‘Martini’
• Nike Plays on Umbro’s Revival
• Betty White Credits Snicker’s (Super Bowl Ad) for Golden Opportunities
• Buckminster Fuller 2010 Challenge: Ideas for Humanity

Digital Media & Marketing News

• New Ford Explorer to Debut on Facebook
• Tools to Measure Your Twitter Influence
• Twitter Testing New “You Both Follow” Feature
• Google Quietly Brings Twitter Feeds to Display Ads
• Infographic: How Teens Use Mobile Phones
• Police Investigate Habbo Hotel Virtual Furniture Theft
• Social Networks Overtake Search Engines in the UK
• Facebook Launches New Analytics for ‘Like’ Data