True Blood’s Bloody iPhone Ad
In anticipation of the premiere of season 3 of HBO‘s “True Blood” this Sunday, mobile marketing specialists Medialets and media network PHD have launched a very visual – and tactile – promotion for Variety.com and Flixster‘s iPhone apps. Tapping anywhere on the screen on which the “ad” appears will generate bloody fingerprints, as well as a stream of blood – followed by the series-appropriate invitation to “do bad things”. Viewers are then invited to view the trailer for the new season. A video of the ad in action is available on YouTube.
We found this to be a very cool, highly relevant ad that capitalizes on both the visual and tactile experience offered by the iPhone, the type of entertainment-specific content that users might seek on Variety and Flixster, as well as the series’ subject matter and tone. Plus, we’re excited for Sunday’s premiere.
Watch below:
[via Medialets]
Recent Articles By Paloma M. Vazquez 
Paloma is a regular contributor to PSFK. She is also a brand/digital strategist and curious soul. She loves spotting patterns, photographing food, and words. Wanderlust may just be her favorite.
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