In anticipation of the premiere of season 3 of HBO‘s “True Blood” this Sunday, mobile marketing specialists Medialets and media network PHD have launched a very visual – and tactile – promotion for Variety.com and Flixster‘s iPhone apps. Tapping anywhere on the screen on which the “ad” appears will generate bloody fingerprints, as well as a stream of blood – followed by the series-appropriate invitation to “do bad things”. Viewers are then invited to view the trailer for the new season. A video of the ad in action is available on YouTube.
We found this to be a very cool, highly relevant ad that capitalizes on both the visual and tactile experience offered by the iPhone, the type of entertainment-specific content that users might seek on Variety and Flixster, as well as the series’ subject matter and tone. Plus, we’re excited for Sunday’s premiere.