Only two years ago, Twitter seemed just silly, destined to be yet another passing fad. Since then, however, Twitter has proven itself to be a powerful channel for information communication, transforming “tweeting” into a mainstream verb for today’s digital language. And with its newest addition of Twitter Places, now Twitter users can indicate not only what they think, but also where they think it.
Whereas before users could only alter their settings to indicate geographic coordinates, Twitter Places introduces geo-location technology, which connects location to physical venues. According to the site’s blog, Twitter Places allows users to tag Tweets with designated places or create new Places. You can also click a Twitter Place within a Tweet to see recent Tweets from that location.
Twitter Place represents the newest addition to the world of geo-location, following emerging sites such as Foursquare and Gowalla. Working closely with these companies, Twitter integrated updates from these sites into its new feature. In addition to accessing other Tweets at the specific location, clicking on a Twitter Place reveals check-ins generated by Foursquare and Gowalla users as well.
The increased interest in such sites indicates a growing trend in location-sharing technology. Attaching location, as connected to local businesses and physical places, introduces another layer of context with high potential value for advertisers. For a site so uniquely designed to provide up-to-the-minute news, location-sharing technology adds a whole new dimension to the simple 140-character tweet.
Check out Twitter Blog for more info on Twitter Places.