Urban Outfitters Creates A Fake Neighborhood Block For New York City Store

The retailer is looking to re-create the look of a series of classic local shops.

Urban Outfitters, a Philadelphia-based retailer, is opening up a new store in New York City that will resemble a series of local mom-and-pop shops. The store’s facade would be split into four storefronts to look like a hat store, a hardware store, a neighborhood bar and a bodega, all reminiscent of what New York City once looked like.

Ron Pompei, creative director of Pompei A.D., which designed the store says:

The whole idea was to do this kind of ironic statement of lining the building with storefronts that would be reminiscent of independent businesses. It’s the story about the streets of New York as they once were.

The store will open in August.

Urban Outfitters

WSJ: “Urban Outfitters’ Chic Storefronts”

[via Racked]

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