Vice And Intel’s The Creators Project: A Meeting of Art, Technology, And Creative Chaos

Vice And Intel’s The Creators Project: A Meeting of Art, Technology, And Creative Chaos

The live event series is only one element of the unexpectedly apt collaboration between the 50+ year old technology company and iconoclastic media brand.

Christine Huang
  • 28 june 2010

PSFK had the opportunity to experience the much-anticipated launch of ‘The Creators Project‘ global tour on Saturday, part of a new initiative by Vice and Intel to identify, celebrate, and share the work of artists from around the world who are pushing creative boundaries through technology. The inaugural NYC event – part workshop, part showcase, part raucous party – was held from 2pm-2am at MILK Studios and featured works and performances by a motley crew of artists de jour, including Spike Jonze, Takeshi Murata, M.I.A., Interpol, Die Antwoord, Neon Indian and others.


The Creators Project live event series is only one element of the unexpectedly apt collaboration between the 50+ year old technology company and iconoclastic media brand. In mid-May, the project launched online with dozens of original videos featuring interviews and work by creators ranging from South Korea’s digital dance duo EE to electronic music guru Richie Hawtin. The site is meant to serve as a portal and anthology of emerging art from around the globe – a virtual gallery of contemporary creativity in all its forms.


While most of the hype surrounding the event went to performers such as viral internet sensation Die Antwoord and the always controversial M.I.A., the installations on show from lesser-known creators were just as captivating. One of our favorite works was Brazilian artist Muti Randolph’s Deep Screen – a massive, mesmerizing 3D cubic video display made with thousands of motion-sensitive, Christmas light-like bulbs (see video below). The piece, the artist explains, simulates the experience of ‘going inside a 3-D screen instead of just watching it’ – and indeed, walking through the installation, the viewer becomes a part of the work, enveloped in the pulsing and color-morphing strands of light reacting to the music and sounds of its environs. The result, from both the participant’s and spectators’ point of view, is electrifying.

The Creators Project will travel to four other cities around the world – London, Sao Paulo, Seoul, and finally Beijing, where it will come to a close with a three-day long showcase. The site will be continuously updated with new work and interviews with creators from around the globe, and is expected to continue on beyond 2010.

The Creators Project


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