Over the next four weeks, PSFK will be presenting a series of how-to videos that explore the world of exceptional account planners. Through a series of interviews with top planners, we’ll highlight the key skills planners need, and provide a clear picture of how these “rockstars” work.

In the second episode, the importance of storytelling and clear, inspiring communication is discussed.

Watch the second video below:

Featured in Communicating Ideas:

Natasha Jakubowski
Anomaly, Director of Innovation
www.anomaly.com

Ada Alpert
Alpert Executive Search, President
www.alpertsearch.com

Oli Egan
CHI&Partners New York, Planning Partner
www.chiandpartners.com

Dylan Viner
JWT NY, Strategist
www.jwt.com

Clayton Ruebensaal
BMB, CEO
www.bmbagency.com

Tom Himpe
Anomaly UK, Head of Comms. Planning
www.anomaly.com

Domenico Vitale
People Ideas & Culture, Founder
www.pic-nyc.com

Beth Kaiser
Arnold, Director of Brand Planning
www.arnoldworldwide.com

William Charnock
R/GA, Chief Strategy Officer
www.rga.com

Ben Parker
Mother, Senior Strategist
www.mothernewyork.com

Katie Harrison
BBH, Head of Strategy
www.bartleboglehegarty.com

Faris Yakob
MDC Partners, Chief Innovation Officer
www.mdc-partners.com

See the rest of the series here: Skills Of The Rockstar Planner