In the fourth episode, the importance of understanding people in a deep and empathetic way is discussed by leading voices within the planning community.

Over the next four weeks, PSFK will be presenting a series of how-to videos that explore the world of exceptional account planners. Through a series of interviews with top planners, we’ll highlight the key skills planners need, and provide a clear picture of how these “rockstars” work.

In the fourth episode, the importance of understanding people in a deep and empathetic way is discussed by leading voices within the planning community.

Watch the video below:



Featured in Understanding The Human Condition:

Beth Kaiser
Arnold, Director of Brand Planning
www.arnoldworldwide.com
Lee Maicon
360i, VP Insight and Planning
www.360i.com
Ada Alpert
Alpert Executive Search, President
www.alpertsearch.com
Dylan Viner
JWT NY, Strategist
www.jwt.com
Ben Parker
Mother, Senior Strategist
www.mothernewyork.com
Paul Woolmington
Naked Communications, Founding Partner
www.nakedcomms.com
Paul Taylor
Diageo, Consumer Planning Director
www.diageo.com
Jonathan Isaac
LBi, Global Head of Planning
www.lbi.com

Future Videos Include:

  • Rolling Up Your Sleeves

Watch the rest of the series here.

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