A City of Chicago promotion encourages tourism via social media.
The City of Chicago‘s tourism office, Explore Chicago wants to encourage visitors to experience the city as Ferris Bueller did by engaging them in determining the route(s) that will ultimately earn them a Ferris Bueller badge on Foursquare.
The Explore Chicago giveaway (a free trip to two out-of-towners) was posted on Foursquare’s Facebook Page, inviting users to leave a comment with the scene they’d like to recreate from the movie. Their contribution in the form of a post enters them into a giveaway for a chance to win two Southwest Airlines tickets, a hotel stay and museum passes.
A fun campaign and ingenious way to use social media – and nostalgia – to drum up interest in visiting Chicago. You can submit your entries by this Friday, June 4.