The YouTube Play competition aims to challenge the world’s perceptions of what’s possible with video.
YouTube Play is a collaboration between YouTube and the Guggenheim Museum which aims at recognizing and showcasing the most creative online videos from around the world. For what kind of videos they are looking for, the official Google blog has this to say:
We’re looking for animation, motion graphics, narrative, non-narrative, or documentary work, music videos and entirely new art forms—creations that really challenge the world’s perceptions of what’s possible with video. We want to elevate the debate. This presentation, we hope, will garner some of the finest creative work from every corner of the globe.
Participants are required to submit their work to YouTube Play by July 31, 2010. The Guggenheim will then shortlist them to be evaluated by an international jury of experts from the worlds of art, design, film and video. The top 20 videos will be presented at the Guggenheim Museums at New York, Bilbao, Venice and Berlin as well as on the YouTube Play channel.
Watch this short video about YouTube Play: