menu

A Curated Location-Based Content and Social Networking App

A Curated Location-Based Content and Social Networking App
Advertising

MapHook strives to visually aggregate your network's, and third party, location-based recommendations.

Paloma M. Vazquez
  • 22 july 2010

Maphook is a new journal and social networking application (for the iPhone, iPads and PCs) that allows users to create location-based entries – termed ‘hooks’ – about events, activities and places that can be shared with their contacts and other users.

Unlike blogging and traditional social networking applications, MapHook provides a flexible, yet structured way to organize information and search for content. Users’ hooks – which are like geo-tagged digital memories – can be categorized and combined into stories, and searched based on a variety of criteria, including author, location, time and type. MapHook also integrates with third-party content from Wikipedia and Yelp to enable users to search for other content.

We found the concept of MapHook to capitalize on a couple of key trends we’ve noted – the first (and obvious) is the ever-present and growing location-based sharing, while the other is something the iPad’s FlipBoard may be paving the way for in the most compelling fashion – aggregation of your social network’s content to create a personally relevant and curated experience. While MapHook is focused around what to do and where to go (vs. FlipBoard’s broader content), it will also integrate third-party content from Yelp and Wikipedia, in addition to yours and your contacts’ selections, in order to provide a more complete set of options near your location.

The success of MapHook is of course dependent upon a) users signing up for and populating the free service with their ‘hooks’ and b) revenue streams (we assume from local/retail advertisers or referrals). But in just over a week since its launch, it’s been downloaded more than 10,000 times by individuals in over 50 countries.

It will also be interesting to see how competitor Foursquare evolves its offering to offer more content integration with partners (like New York Magazine and The New York Times. Can you accomplish a few of the same things on Foursquare? Quite likely – but what MapHook lacks in volume of entries/locations, it might make up for with a simple interface and more collective, visual perspective on your network’s tips.

MapHook

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology Yesterday

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children Yesterday

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Future of Retail 2017

See All
Travel Yesterday

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

Christopher Fabian

Development, Social Good, Technology

Food Yesterday

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture Yesterday

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport Yesterday

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed november 22, 2016

Digital Strategist: Why “Big Sensing” Is Key To Retail’s Future

Bud Caddell, Founder of NOBL, shares why the most capable and useful asset in any retail environment is the workforce

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated Yesterday

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail Yesterday

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion Yesterday

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work Yesterday

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing Yesterday

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Arts & Culture Yesterday

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive Yesterday

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.