ScanLife, Inc., a world leader in mobile barcode technology, is teaming up with the New Orleans-based non-profit Women of the Storm for their new campaign to Restore the Gulf.
In response to the enduring effects of the Gulf of Mexico disaster, Women of the Storm has launched its “Be the One” campaign. The grassroots organization aims to gather signatures for a petition that calls for a fully funded cleanup plan to be implemented immediately.
A signature may seem simple enough, but for founder Anne Milling, it represents her hope to shape the Gulf Coast crisis as a national emergency, uniting those beyond the coastal region. In the press release for the new campaign, Milling explains, “The solution begins with each American demanding the restoration of the Gulf of Mexico, its coastlines and its wetlands for ourselves and future generations.”
ScanLife has offered its support to this innovative project by creating a 2D barcode image that a participant can scan using their mobile devices. Once activated, the QR code routes users to a mobile site playing the Be the One video, in which celebrities like Sandra Bullock and Lenny Kravitz ask viewers to sign the electronic petition.
The QR code will be distributed online and on t-shirts, along with a giant display on the Thomas Reuters billboard in Time Square. So far, the petition has gained more than 115,000 signatures, with signs of rapid growth. For those in search of a way to get involved, the QR mobile technology provides a highly accessible and easily interactive solution.