menu

A New Call for Action: Using SmartPhones To Save The Gulf

A New Call for Action: Using SmartPhones To Save The Gulf
Advertising

ScanLife, Inc., a world leader in mobile barcode technology, is teaming up with the New Orleans-based non-profit Women of the Storm for their new campaign.

Elyse Lipman
  • 29 july 2010

ScanLife, Inc., a world leader in mobile barcode technology, is teaming up with the New Orleans-based non-profit Women of the Storm for their new campaign to Restore the Gulf.

In response to the enduring effects of the Gulf of Mexico disaster, Women of the Storm has launched its “Be the One” campaign.  The grassroots organization aims to gather signatures for a petition that calls for a fully funded cleanup plan to be implemented immediately.

A signature may seem simple enough, but for founder Anne Milling, it represents her hope to shape the Gulf Coast crisis as a national emergency, uniting those beyond the coastal region.  In the press release for the new campaign, Milling explains, “The solution begins with each American demanding the restoration of the Gulf of Mexico, its coastlines and its wetlands for ourselves and future generations.”

ScanLife has offered its support to this innovative project by creating a 2D barcode image that a participant can scan using their mobile devices.  Once activated, the QR code routes users to a mobile site playing the Be the One video, in which celebrities like Sandra Bullock and Lenny Kravitz ask viewers to sign the electronic petition.

The QR code will be distributed online and on t-shirts, along with a giant display on the Thomas Reuters billboard in Time Square. So far, the petition has gained more than 115,000 signatures, with signs of rapid growth.  For those in search of a way to get involved, the QR mobile technology provides a highly accessible and easily interactive solution.

[via Mashable]

Women of the Storm

Advertising
Trending

Lyft Gives Free Rides To Those Who Have Had Too Much To Drink

Advertising
Work Today

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Culture Today

Brand Engagement At The Gates Of The World’s Largest Open-Air Gallery

Tiger Beer and a neighborhood-minded nonprofit celebrate and promote New York's creative spirit by beautifying 100 security gates

Trending

Get PSFK's Related Report: Future of Automotive

See All
Automotive Today

Bike-Share Program Helps Students Save Money And Get To Class On Time

Zipcar and Zagster are creating sponsored programs across 500 U.S. college campuses

Technology Today

How Technology Can Save The World By Saving Time

PSFK attends the Social Good Summit 2016 to see how new tech is changing the world for the better

Related Expert

Steve Clayton

Tomorrow's Technology

Advertising Today

Lancôme’s Newest Campaign Stars A Domestic Abuse Survivor

Rosie Batty is the new face of the Love Your Age series, and is using the platform to bring awareness to a prevalent and deadly problem

Travel Today

Marriott’s Gravity Room Installation Gives Travelers A New Perspective

The luxury hotel chain's #MGravityRoom invites visitors to snap and share pictures of its inverted set up

Fitness / Sport Today

Shoe-Worn Device Helps Kids Perfect Their Soccer Kick

A new wearable helps youth players improve their placement skills and technique

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

PSFK Labs Today

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

Gaming Today

Architecture Firm Turns Their Digital Portfolio Into An 8-Bit Game

Bjarke Ingels Group is exploring the possibilities of user interactivity in web design

Syndicated Yesterday

Banned Books Week Urges People To Seek Out Controversial Works

Joining the annual celebration of the right to read, US author Jessica Herthel called for 'more information, more voices' to protect diversity

Augmented & Virtual Reality Yesterday

Outdoor Camp Presented In 360° VR By X Games Gold Medalist

The video features campers riding BMX trails, zip lining through the woods, and performing big-air jumps

Travel Yesterday

Boeing Wants Passengers To Control Their In-Flight Experience Through Their Phones

The airline manufacturer is embracing automation through a new generation of mobile travel apps

Augmented / Virtual Reality Yesterday

VR Surgery Videos Offer Interactive Medical Education

Dutch startup MDLinking hopes to globalize communication between students and medical care professionals with virtual reality content

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Culture Yesterday

Use Twitter To Learn A New Language

tDict is an app that uses the social media platform to help you search for words in local dialects

Mobile Yesterday

This Startup Wants To Digitize The Loose Coins In Your Pocket

CoinOut is a new app that lets you save your extra change from cash transactions as electronic funds

No search results found.