menu

A Successful Conversation Involves Brains ‘Coupling’ Together

A Successful Conversation Involves Brains ‘Coupling’ Together
Advertising

New research shows how the neural activity of the speaker's brain is synchronized with that of the listener's.

Naresh Kumar
  • 27 july 2010

Scientists at Princeton University have found that during a successful conversation between two individuals, the neural activity of the speaker’s brain is synchronized with that of the listener’s. And the more their brains are “coupled” in conversation, the better the listener ‘gets’ what the speaker is trying to convey.

The scientists used an fMRI, a device for measuring blood flow changes in the brain, on two people as they talked and found that a proper conversation involving both speaking and listening used common neural subsystems inside each brain. The study also found that there was an overlap between the brains of the speaker and the listener, supporting the theory that talking brings people closer by giving them a common contextual framework. Researchers involved in the study also believed that the brain synchronization would be stronger during a face to face conversation compared to a phone call or a video chat.

Princeton University

[via Wired]

Image by eye2eye

+#advertising
+#technology
+Advertising
+Conversation
+Education
+Entertainment
+fMRI
+Market Research
+mobile
+Princeton University
+Science
+technology
+Work & Business
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
Related Expert

Gadi Amit

Electronics & Gadgets, Entertainment, Media & Publishing, Technology, Design

Technology january 19, 2017
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

IoT january 19, 2017
Technology january 19, 2017
No search results found.