An Experiment In Transmedia: Fox Show To Be Viewed On iPad Before TV

An Experiment In Transmedia: Fox Show To Be Viewed On iPad Before TV

The network says the “Lone Star” preview through the Vanity Fair app will mark the first time that a television pilot has been made available on the iPad.

Paloma M. Vazquez
  • 29 july 2010

In an effort to generate excitement for a new series, Fox will be offering the entire first episode of its new series Lone Star – in advance of the series premiere – to some Vanity Fair readers, cruise line passengers, hotel guests and iPad owners. Contrary to previous logic, Fox learned that previewing a series before its official premiere date would not cannibalize the television audience subsequently measured by Nielsen.

The first episode will be inserted via DVD in New York and Los Angeles subscriber copies of the October issue of Vanity Fair, as well as in newsstand copies in the New York area – reaching about 400,000 readers. It will also run on Vanity Fair’s iPad application – it’s not yet estimated how many viewers it will reach on the iPad, given the application’s relatively recent launch. Fox will also support the show’s premiere with traditional media, via print ads in the October Vanity Fair.

Besides Vanity Fair, the first episode will also be screened on the Hotel Network at Starwood and Ritz-Carlton, on an internal Princess Cruises network, and on some Virgin America, Delta and JetBlue flights.

Overall, Fox’s intention was for the previews to deliver an exclusive experience, and to create the perception that this is a ‘special’ show – something that needs to be watched in order to be enjoyed and understood.

We also observed that ‘Lone Star’s’ preview across different platforms before it officially airs on network TV could offer an opportunity to learn how a variant of transmedia (the fluid movement of entertainment across platforms and media) could improve the viewing experience, and how the show is presented to and experienced by viewers across each different platform.

Lone Star

[via New York Times]


General Electric: Lighting’s Impact On Sleep Is More Than The Off Switch

Travel Today

Thirty Year Old Photographs Used As Travel Guides

A new photo series revolves around tracing the origins of images from the past

Gaming & Play Today

IKEA Is Letting Kids Design Its New Line Of Toys

The products are taken from fanciful drawings that showcase the imagination of those who use it most


Get PSFK's Related Report: Future of Automotive

See All
Technology Today

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Health Today

VR App Prescribed For Pain Relief

A pharmacy chain in Sweden is stepping away from tradition to develop a happy place for the pain-afflicted

Retail Today

Banks Are Coming Together To Create A New Payment Network That Rivals Venmo

A number of financial institutions are collaborating to make a new person-to-person monetary system called Zelle for their customers

Media & Publishing Today

Pocket Camera Aims To Facilitate The Struggles Of Live Streams

The Mevo helps resolve the complexities of streaming video with an intuitive setup and smart editing controls

Food Today

Startup Believes Traceability Will Help Disrupt The Multivitamin Industry

Ritual is a daily supplement for women that traces every ingredient back to its source


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 25, 2016

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Food Today

Photo Series Brutally Murders Some Of Your Favorite Fast Food

The portraits by artist duo Ilka & Franz do away with mealtime regulars in a way that is both beautiful and humorous

Mobile Today

Coffeemaker Teaches You How To Make The Perfect Cup

The device comes with an accompanying app that guides novices and experts alike through the brewing process

Brand Development Today

The Story Behind How LYNK & CO Created A Car Brand From Scratch

Head of Design Andreas Nilsson describes which values were most influential in determining the identity and design direction of the new auto company

Travel Today

Architect’s Design Presents A Radically New Approach For New York’s Penn Station

The firm of Vishaan Chakrabarti has envisioned a bright community and travel hub in the heart of the city

Fitness & Sport Today

Editorial Roundtable: Building An All-Encompassing Performance Suite

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats on the partnership opportunities available in health and fitness

Health Today

Fantasy Game Responds To Each Player’s Emotions

The card battling venture measures responses through a Bluetooth clip to adjust the experience accordingly

Luxury Today

Carry A Map Of NYC On A Handbag

The bag from Bottega Veneta has been designed exclusively for Bergdorf Goodman to celebrate New York City

Technology Today

Roaming Robots Crawl Around Your Body To Do Small Jobs As You Go About Your Day

A new concept wearable developed by researchers at MIT and Stanford are fully functional bots that live on your clothing

No search results found.