Artist Kyle Bean Puts Science On Display In Amazing Selfridges Windows

Brighton UK based sculptor and model maker Kyle Bean has installed sculptures in five windows of the London Selfridges department store that show striking examples of the law of conservation of mass. For a little science refresh, the law states that mass in a closed system will remain constant over time or in balance. Each of the installations consists of two like objects suspended from a scale. The objects have either been altered or deconstructed to show that the difference in form doesn’t translate to a difference in weight.

In one set, a group of fairy tale books are shown on one side and Bean tore the copies of the books apart and constructed a paper castle on the other.

In another, a finished wedding cake is balanced by the raw ingredients used to construct it.

One of the most striking is a fully assembled Honda CBR motorcycle balanced by all the component parts on the other side of the scale. As far as eye catching window displays go, these are pretty good examples. While cleverly illustrating a scientific principle, they also offer an underlying comment on consumerism. The installations are on view through September 1.

[via creative review]