Creating A New Vision For Food Magazines
Simple concepts play a major role in launching big ideas, and William Hereford certainly nailed it with Cooking Dinner Vol. 1 . Perfectly soundtracked to the voice of Yves Montand, this visual recipe melds video with typography making way for a food preparation experience that is wholly driven by process. Designed with tablet technology in mind, Hereford explains why it’s the perfect fit:
Tablets (and the internet really) provide the opportunity to look at moving images with the same studied intensity as a still photograph. Traditionally we are at the director’s mercy regarding when a shot begins and ends- the whole experience is fleeting, which can be wonderful, but I like the idea of creating a moving image which runs on a loop or is shot over a long period of time so the media can be consumed and studied in ways a traditional film cannot.
With the redefinition of how content is created, shared, and digested, Cooking Dinner Vol. 1 definitely gets the mental wheels spinning on the potential direction of food magazines, with thought to beautifully shot, yet easily digestible vignettes.
Cooking Dinner Vol. I from William Hereford on Vimeo.
[via NPR: The Picture Show]
Recent Articles By Kyana Gordon 
Kyana Gordon is a regular contributor to PSFK. She is also a writer, strategist, and DJ based in Brooklyn, New York. On Twitter, @DRohsnap is her name.
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