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#EndAIDS: Nike Laces Up Against AIDS

Following the popular content-fueled World Cup campaign, the sportswear giant has brought over the football-keen audience to another cause.

Claudia Cukrov
Claudia Cukrov on July 27, 2010. @claudiacukrov

Following Nike’s popular content-fueled World Cup Write The Future campaign, the sportswear giant has brought over the football-keen audience to another cause, AIDS.  With 22 million people living with the disease in Africa alone, Nike has released #EndAIDS (NIKE) RED Laces, pledging 100% of the profits to HIV/AIDS, Tuberculosis and Malaria ‘fighters’ Global Fund and soccer programs the help educate against the disease.  Currently Nike has reportedly raised over $150 million dollars for the Global Fund, which will go towards HIV testing, antiretroviral medication, medical staff training and preventative measures against mother-child disease transmission.

Watch the video below:




#EndAIDS

[via ThreeBillion]

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