A major newspaper publisher has introduced a new service aimed at local businesses.
Gannett, the leading newspaper publisher in the US, has launched a local marketing service called Gannett Local. It’s aimed at providing marketing solutions to local companies and begins with a free ‘Marketing Navigation Tool’ that allows users to create their custom road maps for business growth. Gannett Local then starts building a local solution for its clients with an assortment of digital marketing and print advertising. The company also provides tools for its clients to track their promotions in order to better understand which marketing avenues are delivering the best results.
[via Chris Brogan]