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Interactive Film Series Connects With Donors

Interactive Film Series Connects With Donors
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Nanhi Kali, an international non-profit geared towards educating girls in India, has recently launched the world’s first donation-based film series.

Elyse Lipman
  • 8 july 2010

Nanhi Kali, an international non-profit geared towards educating girls in India, has recently launched the world’s first donation-based film series.

Developed by global media agency StrawberryFrog, A Girl Story is an interactive website fueled by donations, Visitors to the site first meet Taria, a young underprivileged Indian girl who dreams of an education.  Her success, however, depends on the user, who must donate in order to unlock new links to Taria’s story and help her continue her quest.

As traditional awareness campaigns continuously fail to draw enough donations, A Girl Story represents an innovative approach to connecting with sponsors.  Taria, the web series’ fictional protagonist, encompasses the struggles of thousands of uneducated Indian girls that Project Nanhi Kali supports.  And just like Taria, these girls and their own real-life stories can only progress with the help of donors, who can provide the necessary funds for the girls to stay in school and improve their education.

Just launched roughly three weeks ago, the site has received much acclamation for its success, having been shortlisted in Cannes Lions as well as making Favorite Website Awards (FWA)’s Public Shortlist.

In addition to the creative concept and talented animation, the most attractive aspect of this campaign is its innovative approach to involving the donor.  The interactive website allows donors to witness how their donations affect the girls of Nanhi Kali and understand the power of their participation.  In such ways, A Girl Story presents a new and creative platform for philanthropic projects.

To learn more about Nanhi Kali, visit www.nanhikali.org

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