We were recently turned on to a collaboration between Craig Elimeliah (of Freedom & Partners), Ben Malbon (of BBH Labs), and Seth Weisfeld (also of BBH). Born out of love for what a particular product can enable people to do, iOscars is a platform by which to showcase creativity – and specifically the power that the iPhone 4 offers for film-making on the move. The iPhone 4′s HD video capture, editing and publishing capabilities has created an opportunity for amateur filmmakers to create video of professional level quality.
We had an opportunity to speak a bit with Seth and Ben about the team’s collaboration:
What inspired you to develop iOscars.com?
“I’ve always had a passion for photography and film-making. After seeing what the phone was capable of from releases like the short film ‘Apple of My Eye’, I was blown away by the results. A few of us started talking about the movie-making potential of the device and decided to create a niche space for people to share their creativity.”
Are you hoping to accomplish any specific objectives with it?
“If it inspires or pushes people to create or try new things, that is a great accomplishment on its own. We’d love for it to take off and to turn it into a bit of a indie mobile film festival. It’d be great to get some professional film makers involved as judges to discover new talents and eventually create a formal and ceremonial event for the best films.”
What might we expect to see become of the videos that people submit?
“There’s definitely potential for good exposure. The team behind this site works in advertising. If there was a brilliant film that might be a great pairing with a brand, there might be a good opportunity to take that person’s creativity to the next level and an even bigger audience.”
More examples of crowdsourced films shot and edited with the iPhone 4 and iOS are already showcased at theioscars.com. Film makers are invited to continue contributing their submissions.