The classic shoe company has launched a campaign to inspire creativity with The Whitney Museum and Bloomingdale’s.
Keds latest campaign efforts to champion “creativity on canvas” were announced recently with a collection by conceptual artist Jenny Holzer.
Extending their support to younger artists in a collaboration with The Whitney and Bloomingdale’s, the brands are providing three MFA students with support to showcase their work. The department store is providing 2 weeks of converted window displays, designed by Night Agency, as studio space. Once the work is completed, it will be showcased at the museum, during the Whitney Live summer concert series.
For creatives outside MFA programs, Keds is encouraging users to customize their own shoes for themselves or to sell online and receive a percentage off each sale from their creations.
The KedsWhitney blog has updates on the designs by Jenny Holzer, the MFA student art, and the crowd customized shoes.
For more inspiration of how brands are collaborating and using multiple touchpoints for more engaging experiences, check out our Future of Retail report.