Musical Shower: Burger King’s Parabolic Listening Stations
A new branch in Japan plans to have private personal entertainment options built into customer seating.
A Burger King restaurant soon to open in Japan allows customers to plug in their personal music devices for personal ambient music listening. Speaker-embedded parabolic bowls which help isolate the range of sound are hoisted above tables where customers can dock iPods into modules and play their favorite tunes without causing audible distractions for neighboring eaters. It’s a novel attempt by the fast-food giant to intersect media with food to engineer more of an interactive and social experience for their customers.