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NYC’s Illicit Grilled Cheese Delivery Service

NYC’s Illicit Grilled Cheese Delivery Service
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An interesting food service model is rolled out in New York.

by Dan Gould
  • 27 july 2010

Bread.Butter.Cheese borrows the drug dealer model in the latest example of underground dining. Urban Daddy reports on the semi-illicit service that will deliver top quality grilled cheese sandwiches to clients in New York City’s East Village:

“The process is simple. Almost too simple: you’ll text or dial The Man (we’ll call him Ronnie), and leave a message telling him how you like your grilled cheese. Ronnie posts his “inventory” of daily specials here, but he’s a resourceful chap and can do everything from your basic Wonder Bread with Kraft Singles to a buttery Spanish Malvarosa layered with caramelized onions and raw jalapeños (remember, there’s no such thing as purity in grilled cheese).

You’ll get a text back with a delivery time—like any good dealer, he operates around the clock—and then, a normal-looking guy will approach cautiously. You’ll give him the nod and hand over a small quantity of unmarked bills. He will pass you the bag. Then he will disappear.

And should Ronnie take a shine to your grilled cheese order, you may find as a bonus a can of beer or tiny airplane bottle of whiskey in the brown bag along with your sandwich.”

Bread.Butter.Cheese

Urban Daddy: “Your Neighborhood Grilled Cheese Dealer”

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