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NYC’s Illicit Grilled Cheese Delivery Service

An interesting food service model is rolled out in New York.

Dan Gould
Dan Gould on July 27, 2010.

Bread.Butter.Cheese borrows the drug dealer model in the latest example of underground dining. Urban Daddy reports on the semi-illicit service that will deliver top quality grilled cheese sandwiches to clients in New York City’s East Village:

“The process is simple. Almost too simple: you’ll text or dial The Man (we’ll call him Ronnie), and leave a message telling him how you like your grilled cheese. Ronnie posts his “inventory” of daily specials here, but he’s a resourceful chap and can do everything from your basic Wonder Bread with Kraft Singles to a buttery Spanish Malvarosa layered with caramelized onions and raw jalapeños (remember, there’s no such thing as purity in grilled cheese).

You’ll get a text back with a delivery time—like any good dealer, he operates around the clock—and then, a normal-looking guy will approach cautiously. You’ll give him the nod and hand over a small quantity of unmarked bills. He will pass you the bag. Then he will disappear.

And should Ronnie take a shine to your grilled cheese order, you may find as a bonus a can of beer or tiny airplane bottle of whiskey in the brown bag along with your sandwich.”

Bread.Butter.Cheese

Urban Daddy: “Your Neighborhood Grilled Cheese Dealer”

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