OFFF Review: Coalition Of The Willing’s Group Filmmaking

OFFF Review: Coalition Of The Willing’s Group Filmmaking

PSFK talks to filmmaker Simon Robinson about his unique collaborative film project.

Catalina Kulczar-Marin
  • 9 july 2010

The three-day OFFF festival showcases top digital artists, web, print and interactive designers, motion graphics studios, musicians, and more. PSFK was at OFFF Paris recently, and  had the opportunity to ask Simon Robinson (aka Knife Party) some questions about the collaborative film project he started, which stitched together the works of many talented film-makers who were willing to contribute to raise awareness of the environment.  The movie he screened, Coalition Of The Willing, is made up of 30 different segments, including 6 of which Simon created.

How did your project come about?

“When I was in Sydney, I had some ideas about the project, based on some advertising I saw and how it thought that if a Jeep sells to people with the basis of having fun, then [the existing] environmental messaging was not working. At that point I started thinking about what environmental film might look like, and in Sydney I met the writer Tim Reiner, because my wife was doing an evening course in Philosophy for Change, and that’s what Tim was teaching and so we met and struck up a relationship and started to make it work – that was in June 2008, so about 2 years ago.”

As you mentioned, this project was a collaboration between many different groups worldwide – can you tell me some of the challenges you faced in making this film and where were all the partners in this film are from?

“A lot in NY, a lot in Portland, Sydney, Germany and London.”

“We had no budget – that was the biggest challenge; it was just getting people involved. I guess the project was all about timing – because even though we had a staggered release – we released sections of the film onto our website over a 4 month period.  I really had to become a producer and hassle people to finish their sections.  I’m a director, really and not a producer, and I had to become a producer – that was tough.”

“Natural producers are organized and I’m very messy.  That was the biggest challenge for me – to coordinate everything.”

Can you talk about the impact of social media on your film?

“When we set up the site, we thought we could generate an online community on a forum on the site.  If we set it up people will comment – but now that’s dead, I think. Now people communicate in an ephemeral way on Facebook and Twitter. Luckily we liked our site into Facebook and Twitter and just started watching the numbers go up.”

“As we started posting sections of the film and maDE people aware of it, the numbers kept going up and up, and now basically it’s turned into a brand – we are now posting 3 or 4 times a day on environmental and open source development news.  We are basically an open source environmentalism site.  It took us a while to understand this, but when we did understand, by talking about other environmental news we could bring more people in who would then look into the film. I’m always posting articles – posting about the BP disaster, for example.”

Thanks Simon!


Coalition Of The Willing


Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology Yesterday

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children Yesterday

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines


Get PSFK's Related Report: Future of Automotive

See All
Travel Yesterday

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

Ian Fraser

Gaming & Technology

Food Yesterday

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture Yesterday

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport Yesterday

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River


Future Of Retail 2017
Transformation Strategies For Customer-First Business

PSFK Op-Ed november 22, 2016

Digital Strategist: Why “Big Sensing” Is Key To Retail’s Future

Bud Caddell, Founder of NOBL, shares why the most capable and useful asset in any retail environment is the workforce

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated Yesterday

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail Yesterday

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion Yesterday

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work Yesterday

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing Yesterday

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells


Future Of Work
Cultivating The Next Generation Of Leaders

Arts & Culture Yesterday

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive Yesterday

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.