OFFF Review: Merging Traditional Handicraft And Digital Art

OFFF Review: Merging Traditional Handicraft And Digital Art

PSFK talks to graphic designer Julien Vallee at OFFF Paris.

Catalina Kulczar-Marin
  • 9 july 2010

The three-day OFFF festival showcases top digital artists, web, print and interactive designers, motion graphics studios, musicians, and more. PSFK was at OFFF Paris recently, and  had the opportunity to talk with Julien Vallee.

Vallee is a Montreal-based graphic designer and art director who’s clients have included MTV, the New York Times Magazine, and Swatch. His work often merges traditional handicraft and digital art while encompassing aspects from graphics, sculpture, and video.

You spoke about the importance of being wrong and collaboration – can you elaborate?

“We tend to forget to try new things, and at school, we are there to learn. In the end, in the field (on the job) most of the people have a title and stick to it – what’s great about being freelance is that you can wear many titles and try new things. I notice by working with students that they are really ready to make mistakes and this is something you cannot see in most big agencies or people that are well established – they cannot make mistakes because they are professionals and may be ashamed.”

You talked about the tactile movement vs. computers – can you talk about that in more depth?

“I think we separate the two of them, while they actually fit well together and they should be supported by each other. There’s this massive, tangible and tactile movement that everyone is trying to go into – clients are asking for the same thing. I think the biggest problem is the mood board – you show a client and they stick to what they saw; the client thinks that this is THE way to go and I think we should not avoid using computers…I wouldn’t really mind just working full time with computers if I think the project is suited best for that; to me, that [work with paper & various tangible materials] started because I really wanted to put my hands on material – physically – and I think this is something that will remain in my work but I don’t think I should stick to using the same color and material and this is the problem right now – everyone is doing paper!”

How was it that you began using paper to create your projects?

“I was a student and didn’t have money – if I wanted to do a 3D project, I didn’t have the tools to sculpt or the budget, so paper seemed to be the easiest way for me to start and create projects.”

Can you talk about the different roles you take on in a project, start to finish?

“It’s mainly because I think we should not stick to a bead idea if we feel at the end it doesn’t fit the project. Sometimes I’m in the studio, ready to take the final shot [still photography or video] and I feel there’s something missing – I don’t hesitate to react to this and that’s why I want to be involved in the project – if I feel at the end it’s tried and just because you showed the client [mood boards] and they agreed.  I think it’s trust; the client knows what he wants to promote and sell but you know how to make it happen.  If you can establish this trust from the beginning I think it helps your process.”

Watch a sample of Julien’s work below:

OFFF Paris 2010 Sponsors titles from Julien Vallée on Vimeo.

Thanks Julien!


Julien Vallee


Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Asia Yesterday

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

Arts & Culture Yesterday

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color


Get PSFK's Related Report: Future of Automotive

See All
Health Yesterday

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Yesterday

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

Related Expert

Colin Nightingale

Interactive Theatrical Experiences

Design & Architecture Yesterday

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Yesterday

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

Fashion Yesterday

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 26, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs Yesterday

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Automotive Yesterday

Volvo’s Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

The fully-automated vehicles are part of a development project to help improve safety for workers

Op-Ed Yesterday

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

Work Yesterday

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Yesterday

Mischievous Drone Will Drop Paint-Filled Balloons On Targets Of Your Choosing

A German photography team developed the flying device to accurately deliver a payload wherever needed


Future Of Work
Cultivating The Next Generation Of Leaders

Fashion Yesterday

100 Backpacks Made For The World’s Top Influencers

Heineken and TUMI have collaborated on a unique custom NYC-inspired bag

Financial Services Yesterday

This Peer-To-Peer Insurance Company Is Powered By Bots

Lemonade is a new product designed to lighten the paperwork and provide instant, helpful service when needed

No search results found.