Kyle Bean’s window displays show how simplicity gives birth to innovation through human intervention.
Selfridges is known for its leading display installations that often engage artists, designers, and even musicians to reimagine their storefronts, sometimes regardless of product placement. Taking his cue from the assertion, “matter cannot be created or destroyed, only transformed,” Kyle Bean has created a meditation on the materiality of matter, whereby this theory is embodied through a weightless scale that often dismantles/mutates a compared object.
These embodied comparisons take many forms, including a cardboard box equated with a cardboard chair, cans of used soft drinks compacted into a cube, pages of a fairy tale book are transformed into a castle. Perhaps illustrating Bean’s point most clearly is the dismantled Honda motor bike. Whether Bean is focused on aesthetic value or function is not necessarily clear. However, contextualizing it within a consumer environment, the installations appear to speaks to how simplicity gives birth to innovation through human intervention.