An art group’s demonstration against the overuse of perfect models in advertisements.
Art collective Luzinterruptus has instigated a graphical “plague” in Madrid by creating mosquito-infested glamour ads. The artists aim to create awareness of the overuse of perfect models and smooth skin in advertisements.
Luzinterruptus discusses their art demonstration:
On nights of unbearable heat, mosquitos feed on even the handsome and perfect models, with smooth skin, that our exhibited everywhere in the advertising spaces in the city. And it is the beautiful and intense light what attracts them and makes them fall towards it-not knowing it will be their end for sure.