To celebrate its role as Official Treat Provider, Cadbury is encouraging people to play leading up to the London 2012 Olympic and Paralympic Games. The Spots V Stripes initiative will invent a new kind of game – a pocketgame – which doesn’t require technology, mobile service, or any equipment to make it playable. It will take the shape of a self-contained game made from sustainable or recycled materials – which can be stored in one’s pocket.
Cadbuy’s game creation challenge is now open for entries, closing on July 19th. A judging panel will shortlist the best ten, which will then go out to community vote. The best two will be physically made and put into Matterbox in the Fall. The project will ultimately benefit from entries spanning across a number of disciplines – interested participants are encouraged to tackle the project brief, which can be downloaded at the project site below.
We found this to be a creative means of crowdsourcing the idea behind an analog game – and of encouraging people to honor the spirit of the Olympics, competition and fun by playing together. We’re curious to see the final product, and happy to see old-school, analog design add value in the age of digital gaming and design.