An idea turns into a meeting and then it turns into a project. People get brought along, there’s free donuts, there’s a whiteboard and even a conference call.
It feels like you’re doing the work, but at some point, hopefully, someone asks, “what’s the point of this?”
Is it worth doing?
Compared to everything else we could be investing (don’t say ‘spending’) our time on, is this the scariest, most likely to pay off, most important or the best long-term endeavor?
Or are we just doing it because no one had the guts along the way to say STOP.
Are you doing work worth doing, or are you just doing your job?
Seth Godin is the author of twelve books that have been bestsellers around the world and changed the way people think about marketing, change and work. His latest book Linchpin: Are You Indispensable? will shake up the way you think about what you do all day (and how you do it). Republished with kind permission.