The Influence Project
A recent initiative by Fast Company – the Influence Project – encourages participants to throw their hats into the ring and ultimately be crowned the ‘most influential’. The project measures social currency by encouraging participants to submit their names and e-mails, or connect via Facebook and Twitter in order to track how many people are influenced by you to participate.
The project reminded us of Don’t Tell Ashton – an interactive social currency project we discussed in May. This project also seemed to depend on human nature – our vanity, egos and need to feel important – to drive participation rates and spread the project’s message.
We wonder what the end benefit of being crowned ‘most influential’ will be – and if Tweets, Facebook feeds and human ego are comprehensive enough to quantify it.
Recent Articles By Paloma M. Vazquez 
Paloma is a regular contributor to PSFK. She is also a brand/digital strategist and curious soul. She loves spotting patterns, photographing food, and words. Wanderlust may just be her favorite.
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