The Influence Project

Fast Company seeks to identify the most influential person online.

A recent initiative by Fast Company – the Influence Project – encourages participants to throw their hats into the ring and ultimately be crowned the ‘most influential’. The project measures social currency by encouraging participants to submit their names and e-mails, or connect via Facebook and Twitter in order to track how many people are influenced by you to participate.

The project reminded us of Don’t Tell Ashton – an interactive social currency project we discussed in May. This project also seemed to depend on human nature – our vanity, egos and need to feel important – to drive participation rates and spread the project’s message.

We wonder what the end benefit of being crowned ‘most influential’ will be – and if Tweets, Facebook feeds and human ego are comprehensive enough to quantify it.

The Influence Project by Fast Company

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