The Man Your Man Could Smell Like Answers Your Questions

In a social media coup, the shirtless Old Spice man is responding to followers via YouTube videos.

The ‘Man Your Man Could Smell Like’ can now be followed on Twitter – and, in an exceptionally personalized social media play, will respond to your questions on Twitter and comments on¬†YouTube via YouTube videos, ¬†addressed directly to the person that asked him the question.

It’s hard to gauge how long Old Spice (and W+K?) can keep this up for – but judging from the amount of questions he’s receiving, we suggest you try it out quickly before he collapses from exhaustion in that shower.

A terribly humorous – and undoubtedly viral – use of social media to personalize a brand.

Watch a sample response below:

Twitter: OldSpice