In a social media coup, the shirtless Old Spice man is responding to followers via YouTube videos.
The ‘Man Your Man Could Smell Like’ can now be followed on Twitter – and, in an exceptionally personalized social media play, will respond to your questions on Twitter and comments on YouTube via YouTube videos, addressed directly to the person that asked him the question.
It’s hard to gauge how long Old Spice (and W+K?) can keep this up for – but judging from the amount of questions he’s receiving, we suggest you try it out quickly before he collapses from exhaustion in that shower.
A terribly humorous – and undoubtedly viral – use of social media to personalize a brand.
Watch a sample response below: