menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

The Man Your Man Could Smell Like Answers Your Questions

The Man Your Man Could Smell Like Answers Your Questions

In a social media coup, the shirtless Old Spice man is responding to followers via YouTube videos.

Paloma M. Vazquez

The ‘Man Your Man Could Smell Like’ can now be followed on Twitter – and, in an exceptionally personalized social media play, will respond to your questions on Twitter and comments on YouTube via YouTube videos,  addressed directly to the person that asked him the question.

It’s hard to gauge how long Old Spice (and W+K?) can keep this up for – but judging from the amount of questions he’s receiving, we suggest you try it out quickly before he collapses from exhaustion in that shower.

A terribly humorous – and undoubtedly viral – use of social media to personalize a brand.

Watch a sample response below:



Twitter: OldSpice

Post Image
Read More Tap to Expand
PSFK CONFERENCE 2015

Live. Work. Play. Better.
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store