Here is a look at some standout brand-building and advertising communications stories that have been catching our attention:

Rethinking Strategy, Planning

• Agency, Does Your Client Need You?
• How Jet Blue Became One of the Hottest US Brands
• The Impossible Brief
• Will Millenials ‘Grow Out’ of Sharing?
• The New Collectivism
• Agency Future Interview: BBH’s Reshaping
• On Optimism as a Predictor of the Future…
• Touch Content Creation
• Culture as a Process

Innovation, Creativity, New Brand Work

• Project Doodle ‘Solitude in the City’ Winner Announced
• Hyundai Debuts ‘Uncensored’ Campaign
• 10 Facts You Didn’t Know About Apple
• Why iOS4 Could Make Apple TV Succeed
• Second Trailer for ‘The Social Network’ Hits the Web
• Gowalla Hits the Road with Chalkbot and Threadless
• Brazil Uses ‘Homeless World Cup’ to Build Local Community
• Nike ‘Write the Future’ Crayons
• Domino’s Launches ‘Real Beauty’ Campaign for Pizza
• Game Reconstructs the World, One Photo at a Time
• Paris Apple Store

Digital Media & Marketing News

• Facebook Closing Gift Shop, Getting Out of Direct Virtual Goods Business
• The Story Behind Fast Company’s ‘Influence Project’: Mekanism’s Ideas
• Twitter’s Meteoric Rise Compared to Facebook
• Foursquare’s Imprint vs. Gowalla
• Foursquare Launches Location Layers
• Twitters Annotations Are Going to Change Your Life
• Facebook Pitches ‘Social Contex’ Ads to Marketers
• Foursquare Extends Physical Reach of Offers, Hints at Hardware Integration
• Who Spends the Most Time on Facebook?
• Mobile Web Use and the Digital Divide