This Week in Brand Strategy & Advertising
Here is a look at some standout brand-building and advertising communications stories that have been catching our attention:
Rethinking Strategy, Planning
- Agency, Does Your Client Need You?
- How Jet Blue Became One of the Hottest US Brands
- The Impossible Brief
- Will Millenials ‘Grow Out’ of Sharing?
- The New Collectivism
- Agency Future Interview: BBH’s Reshaping
- On Optimism as a Predictor of the Future…
- Touch Content Creation
- Culture as a Process
Innovation, Creativity, New Brand Work
- Project Doodle ‘Solitude in the City’ Winner Announced
- Hyundai Debuts ‘Uncensored’ Campaign
- 10 Facts You Didn’t Know About Apple
- Why iOS4 Could Make Apple TV Succeed
- Second Trailer for ‘The Social Network’ Hits the Web
- Gowalla Hits the Road with Chalkbot and Threadless
- Brazil Uses ‘Homeless World Cup’ to Build Local Community
- Nike ‘Write the Future’ Crayons
- Domino’s Launches ‘Real Beauty’ Campaign for Pizza
- Game Reconstructs the World, One Photo at a Time
- Paris Apple Store
Digital Media & Marketing News
- Facebook Closing Gift Shop, Getting Out of Direct Virtual Goods Business
- The Story Behind Fast Company’s ‘Influence Project’: Mekanism’s Ideas
- Twitter’s Meteoric Rise Compared to Facebook
- Foursquare’s Imprint vs. Gowalla
- Foursquare Launches Location Layers
- Twitters Annotations Are Going to Change Your Life
- Facebook Pitches ‘Social Contex’ Ads to Marketers
- Foursquare Extends Physical Reach of Offers, Hints at Hardware Integration
- Who Spends the Most Time on Facebook?
- Mobile Web Use and the Digital Divide
Recent Articles By Paloma M. Vazquez 
Paloma is a regular contributor to PSFK. She is also a brand/digital strategist and curious soul. She loves spotting patterns, photographing food, and words. Wanderlust may just be her favorite.
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| TOPICS: | Advertising, Branding & Marketing |
| TAGS: | advertising, agency, apple, bbh, branding, campaign, creativity, culture, Domino's, Facebook, foursquare, gaming, Gowalla, hyundai, innovation, iOS4, jet blue, marketing, millenials, mobile web, nike, planning, process, sharing, social media, strategy, The Social Network, Touch Content, Twitter |
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