Here is a look at some standout brand-building and advertising communications stories that caught our attention this week:
Rethinking Strategy, Planning
- Better Ideas Faster: How to Brainstorm More Effectively
- Plotting the Impact of Creative Ideas
- Diminishing Cultural Latency (and Old Spice)
- From Utility to Futility – Demographics in Marketing
- Starbucks Social Strategy Keynote
- 8 Criteria for Facebook Marketing Success
- Strategy Is…How Do We Make Money?
- So Called ‘Digital Natives’ Not Media Savvy
- A Brief History of Data Visualization
- What Advertisers Can Learn from the YouTube Community
- The Acceleration of Addictiveness
- Brand Building, Beyond Marketing
Innovation, Creativity, New Brand Work
- Razorfish Starts New Rapid Prototyping Practice
- Are iPad Owners ‘Selfish Elites’?
- Wheat Thins Crunch is Calling (example of cultural latency)
- Geeks Embraced (and who are they?)
- Google’s New Search Story
- Project: Rename Crowdsourcing
- Twicketer: Mobile Ticketing
- The Future of Self Service Banking
- Why The Most Interesting Man In the World Moves More Units Than Old Spice Guy
Digital Media & Marketing News
- Behind ‘War Logs’, A New Kind of Alliance (on Wikileaks)
- A Look Back the Last 5 Years in Mobile
- Mobile Advertising and the Rise of Coupons
- Social Networking Reaches More Women than Men
- Apple Extends Mobile Ad Platform to Developers
- Twitter Ruled by Personal Voices, Not Brands
- Twitter Begins User Streams Testing
- Facebook and Amazon Partner for Gift Shopping
- Facebook Launches ‘Questions’ Application
- Facebook’s Best Practices for Journalists
- Is Google Watching You? A New Plug-In Lets You Know
- How I Became a Foursquare Cyber Stalker
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