Tracking A Paper Trail With The Bijlmer Euro
Artist Christian Nold has devised a new currency that helps to track the mobility of money. Dubbed the Bijlmer Euro, the money is a specially RFID tagged version of the Euro that offers to visualize currency flows. Focusing on the mobility of money in micro-economies in Holland, Nold entices user participation by offering special discounts within a small selection of stores:
What’s in it for me? Discounts!
1 As a consumer you will receive unique discounts which you would not be able to get otherwise.
2 It offers a great opportunity to explore new local shops and to contribute to the sustainability of the local economy! By using the Bijlmer Euro you are helping local shops which create the social fabric of a place and which are more responsive to the local community than large corporations. Via this project you are keeping money flowing through the Bijlmer rather than disappearing to multi-national chain-stores.
3 Finally you can follow your money online via the visualisation and see the level of social connectedness of the Bijlmer.
You can exchange your money for Bijlmer Euro at the Mobile Bicycle Bank located near the Bijlmer station in Amsterdam. Track the money trail here.
Recent Articles By Lisa Baldini 
Lisa Baldini is a regular contributor to PSFK.com. As a student of Graham Harwood, Luciana Parisi, and Matthew Fuller, Lisa's interest in technology lies in how culture is changed from the bottom up through history, materiality, databases, user experience, and affective computing. A student of social media marketing, she sees how people try to engage consumers through technology and how much failure is at hand by misunderstanding the medium. A teacher at heart, she writes and curates in an effort to link the knowledge derived between the academic, art, and business worlds.
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