(Video) Electrolux Turns Product Testing Into Performance Art
A new ad by Swedish artist Tobias Allanson showcases the abilities of an award winning vacuum.
Electrolux has teamed up with Swedish artist Tobias Allanson to create an impressive installation for a new ad. A number of videos under the atypical genre of ‘vacuum performance art’ were made to promote their latest product, The Ergorapido. The vacuum is subjected to a rigged obstacle course that showcases its versatile dirt-sucking capabilities.
The ad, and making of video below: