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(Video) Electrolux Turns Product Testing Into Performance Art

(Video) Electrolux Turns Product Testing Into Performance Art
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A new ad by Swedish artist Tobias Allanson showcases the abilities of an award winning vacuum.

by Yofred Moik
  • 1 july 2010


Electrolux has teamed up with Swedish artist Tobias Allanson to create an impressive installation for a new ad.  A number of videos under the atypical genre of ‘vacuum performance art’ were made to promote their latest product, The Ergorapido.  The vacuum is subjected to a rigged obstacle course that showcases its versatile dirt-sucking capabilities.

The ad, and making of video below:

Electrolux

Tobias Allanson

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