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(Video) Electrolux Turns Product Testing Into Performance Art

A new ad by Swedish artist Tobias Allanson showcases the abilities of an award winning vacuum.

Yofred Moik
Yofred Moik on July 1, 2010.

Electrolux has teamed up with Swedish artist Tobias Allanson to create an impressive installation for a new ad.  A number of videos under the atypical genre of ‘vacuum performance art’ were made to promote their latest product, The Ergorapido.  The vacuum is subjected to a rigged obstacle course that showcases its versatile dirt-sucking capabilities.

The ad, and making of video below:

Electrolux

Tobias Allanson

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