(Video) Electrolux Turns Product Testing Into Performance Art

A new ad by Swedish artist Tobias Allanson showcases the abilities of an award winning vacuum.


Electrolux has teamed up with Swedish artist Tobias Allanson to create an impressive installation for a new ad.  A number of videos under the atypical genre of ‘vacuum performance art’ were made to promote their latest product, The Ergorapido.  The vacuum is subjected to a rigged obstacle course that showcases its versatile dirt-sucking capabilities.

The ad, and making of video below:

Electrolux

Tobias Allanson

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