(Video) Electrolux Turns Product Testing Into Performance Art
Electrolux has teamed up with Swedish artist Tobias Allanson to create an impressive installation for a new ad. A number of videos under the atypical genre of ‘vacuum performance art’ were made to promote their latest product, The Ergorapido. The vacuum is subjected to a rigged obstacle course that showcases its versatile dirt-sucking capabilities.
The ad, and making of video below:
Recent Articles By Yofred Moik 
24 year old industrial designer from Syracuse University, interested in the idiosyncrasies of culture, contemporary music, and the subtleties of human behavior. Currently pioneering a mobile lifestyle between Brooklyn/Manhattan.
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| TOPICS: | Advertising, Branding & Marketing, Design & Architecture, Entertainment, Home & Garden |
| TAGS: | advertising, allanson, art installation, cleaning, electrolux, product, tobias, vacuum, video art |
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